Senior Marketing Manager (Content/Sales Enablement)
Varsity Tutors, a Nerdy Company - Little Ferry, New Jersey, us, 07643![Varsity Tutors, a Nerdy Company](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Varsity Tutors, a Nerdy Company
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Overview
Do not wait to apply after reading this description a high application volume is expected for this opportunity.About Nerdy:
Nerdy (NYSE: NRDY), the parent company of Varsity Tutors, is a leading platform for live online learning, with a mission to transform the way people learn through technology. The Company’s purpose-built proprietary platform leverages technology, including AI, to connect learners of all ages to experts, delivering superior value on both sides of the network. Nerdy’s comprehensive learning destination provides learning experiences across 3,000+ subjects and multiple formats—including one-on-one instruction, small group classes, large format group classes, and adaptive self-study. Nerdy’s flagship business, Varsity Tutors, is one of the nation’s largest platforms for live online tutoring and classes. Its solutions are available directly to students and consumers, as well as through schools and other institutions. Learn more about Nerdy at https://www.nerdy.com/.
Qualifications:Bachelor-level degree5+ years of experience in B2B enterprise marketing, content generation, and sales enablementStrong messaging and storytelling skills that resonate with educators and highlight the different points along the customer journeyProven CRM experience (Salesforce) and history using marketing/lead gen tools that integrate with our CRM and can effectively target K12 school districtsA solid understanding of B2B procurement and sales processes, preferably within the K-12 marketExcellent verbal and written skills with the ability to articulate the value propositions of Varsity Tutors to different audiences and in a variety of formatsStrong analytical and problem-solving skills, understanding of email marketing best practices and segmentation as well as performance and effectivenessStrong customer relations skills and high emotional intelligenceSelf-starter, detail-oriented, deadline-oriented, organized, resourceful, and has the ability to coordinate projects from start to finishUnderstand and appreciate that Nerdy is an apolitical company and that we can have the largest impact if we are united in our focus on helping people learn and not divided or distracted by advancing unrelated causes
Responsibilities:Create and develop engaging product messaging, website content, and sales collateral to effectively communicate the company products and Value Proposition within the K12 spaceDevelop and manage marketing campaigns (including email) targeted to national, state, and geographic regions as well as target district influencers including lead generation, brand awareness, and customer advocacyAccurately track ROI of all marketing-related activities, communication, and opportunity tracking in CRMWork effectively across sales to develop a GoToMarket (GTM) strategy and campaigns to drive revenue and support product launchesManage the development of sales tools and training that support the selling process of our products and servicesMonitor the long-term product roadmap and plan future messaging and marketing collateralJoin sales and customer service reps for client meetings to develop an understanding of the needs and “the voice” of our customersLead and support the creation of Sales Proposals / Presentations / Research Studies / White Papers / Marketing CollateralDrive market and customer research collection, analysis, and interpretation of data for short and long-term market forecasts and reports.Organize and prioritize both National and Regional conferences with effective messaging and ROIConstruct virtual marketing events and drive the correct targeted audience to attend these virtual events
Varsity Tutors Leadership Principles:Relentless Focus on Customers * Comfort with Ambiguity * Ownership * Simplify * Intellectual Curiosity * Build Teams * Think Big * Insist on High Standards * Bias for Action * Build Trust * Go Deep * Have Conviction * Deliver Results * Are Right, a Lot
Benefits/Culture:Competitive Salary plus Equity in the CompanyHealthcare Plans (Medical, Dental, Vision, Life)401k Company Matching PlanRemote Position, fully work from homeFlexible PTOFree Learning Membership
Nerdy is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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