Senior Manager, Marketing (Prostate)
AstraZeneca - Gaithersburg, Maryland, us, 20883Work at AstraZeneca
Overview
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Overview
One of the strongest Oncology pipelines in the industry
Well-poised to become a world leader in several areas of oncology, with established and emerging blockbuster brands
Progressive company, diverse and inclusive
We live by our values
Highest visibility in the organization and externally
The Senior Manager, Marketing (Prostate), is accountable for leading the HCP promotional execution for mCSPC (castration sensitive prostate cancer) in the US.This position is based at our Gaithersburg, MD campus.The Senior Manager will report into the marketing team within the Breast Cancer Franchise and work in close collaboration with DNA Damage Response (DDR) Franchise counterparts within the Oncology Business Unit. The prostate indication represents a significant commercial opportunity in an area of high unmet medical need. You will be charged with developing and driving robust commercial launch plans for prostate cancer and for collaborating successfully with key cross-functional partners.Key AccountabilitiesLead the prostate HCP promotional execution across applicable channels (e.g., field promotional assets) ensuring alignment with the brand strategy as well as regulatory, legal and compliance
Support indication lead for core messaging / CVA development and updates
Manage indication budget and associated processes
Lead field input and engagement to inform promotional messaging, tools, and resources
Coordinate with OTD to support field training needs (e.g. RTS, ONX, national meeting)
Lead the tactical elements of the annual operational planning process in partnership with agencies and cross-functional partners
Manage partner agency relationships, workflow, and related project budgets – including timely operations (e.g. POs, invoices, etc.)
Minimum qualificationsBachelor's Degree
3 years’ experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, strategic planning
Preferred QualificationsPrior in-line HCP marketing experience
MBA
Oncology, rare disease, or specialty care experience highly preferred
Understanding of U.S. Oncology landscape including Community Oncology and Hospital Oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, leading ad agency, providing direction on annual budget planning)
Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)
Launch experience
When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That’s why we work, on average, a minimum of three days per week from the office. But that doesn’t mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.Next Steps -- Apply today!Are you ready to bring new insights and fresh thinking to the table?
Brilliant! We have one seat available, and we hope it’s yours.To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience -- it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity. If you know someone who would be a great fit, please share this posting with them.Date Posted24-Apr-2024
Closing DateOur mission is to build an inclusive and equitable environment. We want people to feel they belong at AstraZeneca and Alexion, starting with our recruitment process. We welcome and consider applications from all qualified candidates, regardless of characteristics. We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations, please complete the section in the application form. AstraZeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law.