Marketing Operations Specialist
Facet LLC - Baltimore, Maryland, United States, 21276![Facet LLC](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Facet LLC
Overview
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Overview
Key Responsibilities:
Design and Implement Customer Journeys:
Create comprehensive and personalized customer journeys that nurture prospects through various stages of the marketing funnel, ensuring a seamless experience from initial contact to conversion.Develop Marketing Automation Programs:
Build and execute sophisticated marketing automation programs that streamline our processes, enhance our outreach, and drive engagement and conversions.Lead Template and Asset Development:
Lead strategy and build an extensive set of templates for all Facet landing pages and nurture communications, ensuring efficiency, personalization, and alignment with channel-specific best practices.Execute Campaigns:
Collaborate with the marketing team to plan, execute, and measure the performance of multi-channel marketing campaigns, including email, SMS, social media, digital advertising, and outbound dials.Monitor Performance Tracking : Track key performance indicators (KPIs) and metrics to monitor the success of marketing campaigns and customer journeys. Provide regular reports and recommendations for improvement.Optimize Processes:
Continuously evaluate and improve marketing operations processes, identifying opportunities for efficiency and effectiveness.Optimize Landing Pages:
Ensure all landing page experiences are optimized for search, responsive design, and mobile-first usability. Build and execute an ongoing experimentation roadmap to maximize engagement and conversion rate optimization (CRO) across all templates.Integrate MarTech Tools:
Collaborate with the Website team to identify, prioritize, and integrate best-performing MarTech tools to support full-funnel, cross-channel growth marketing performance.Lead Growth Marketing Campaigns:
Lead segment-specific growth marketing campaign strategy, development, and ongoing optimization, including referral programs, winback campaigns, and aged leads nurturing.Requirements
Experience:
Minimum of 3-5 years of experience in marketing operations, with a strong focus on marketing automation, customer journey design, and campaign management.Technical Skills:
Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce). Experience with Salesforce Marketing Cloud is a plus. Strong analytical skills with experience in data analysis and reporting.Communication:
Excellent verbal and written communication skills, with the ability to convey complex concepts in a clear and concise manner.Detail-Oriented:
High attention to detail & strong organizational skills, with the ability to manage multiple projects simultaneously.Team Player:
Collaborative mindset with the ability to work effectively in a fast-paced, cross-functional team environmentBenefits
$60,000-$70,000 base salary + bonusEquityFlexible PTOAll the benefits: medical, dental, and vision insurance, 401(k) with employer match, short and long term disability coverage (paid by Facet), life insurance options and paid parental leaveCertification reimbursement programWork from anywhere in the US