Web Content Specialist Job at University of Utah in Salt Lake Cit...
University of Utah - Salt Lake City, UT, United States, 84193
Work at University of Utah
Overview
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Overview
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Announcement
Job Title: Web Content Specialist
Working Title: Web Content & Social Media Specialist
Job Grade: E
FLSA Code: Computer Employee
Standard Hours per Week: 40
Full Time or Part Time: Full Time
Shift: Day
Work Schedule Summary: This is a HYBRID position and will work at the College of Nursing ON CAMPUS, at the Marketing & Communications office in DOWNTOWN SALT LAKE, and VIRTUALLY, with schedules approved by the supervisor.
Location: Salt Lake City, UT
Pay Rate Range: $46,000 - $50,000
Open Date: 02/27/2025
Close Date: 04/30/2025
Job Summary
The College of Nursing Web Content and Social Media Specialist will be the point person for updates to the College of Nursing website, using a content management system. The Specialist will develop and implement content for web pages, working independently and with area webmasters in the College of Nursing. The Specialist will occasionally be charged with writing and editing content for pages while following SEO best practices.
The Specialist will also be responsible for managing and creating content for the College of Nursing’s social media platforms. This includes writing and editing social media captions, ensuring consistency in messaging, and applying best practices to maximize engagement. The Specialist will collaborate with social media professionals across U of U Health and have access to Sprout Social for scheduling, monitoring, and reporting social media activity. Working closely with the Marketing & Communications Manager, the Specialist will contribute to social media strategy development, audience engagement, and brand consistency across digital platforms.
Working closely with the Health Sciences Webmaster and the Marketing & Communications Manager, the Content Specialist will assist in developing best practices and applying strategy for the website and social media platforms. This role provides a valuable opportunity to collaborate with professionals across U of U Health, gaining insights from experts in digital marketing, communications, web development, and social media strategy. Experience working with clients or in customer service and a high skill level in collaboration is preferred for this position. A willingness to continuously learn new marketing and communications skills, tools, and tactics is highly valued.
Roughly 85% website, 15% social media.
Responsibilities
- Serve as the point person for updates to the College of Nursing website using a Content Management System.
- Develop and implement content for web pages, working independently and with area Webmasters in the College of Nursing.
- Write and edit content for web pages while following SEO best practices.
- Manage and create content for the College of Nursing’s social media platforms.
- Write and edit social media captions, ensuring consistency in messaging and applying best practices to maximize engagement.
- Collaborate with social media professionals across U of U Health.
- Utilize Sprout Social for scheduling, monitoring, and reporting social media activity.
- Work closely with the Marketing & Communications Manager to contribute to social media strategy development, audience engagement, and brand consistency across digital platforms.
- Assist in developing best practices and applying strategy for the website and social media platforms in collaboration with the Health Sciences Webmaster and the Marketing & Communications Manager.
- Other relevant duties as assigned.
This job description is not a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.
Minimum Qualifications
Requires a bachelor’s degree or equivalency (one year of education can be substituted for two years of related work experience) with 2-4 years of experience. Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the
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