Region VP Marketing and Communications
Unavailable - Glendale, California, us, 91222Work at Unavailable
Overview
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Overview
We are seeking a dynamic and innovative Region Vice President of Marketing & Communications to lead our California Region's marketing and communications strategy. We’re looking for a strategic thinker with a creative edge, who possesses a deep understanding of B2C marketing in the healthcare industry. The California Region VP will play a critical role in driving growth, enhancing our public image, fostering meaningful connections with our customers, and managing our reputation in the region.
ResponsibilitiesThis role requires a seasoned Marketing & Communications Executive, with extensive experience leading geographically dispersed teams, and an ability to approach marketing and communications in new ways for healthcare, with a focus on redefining the medium, making the consumer the priority, and ultimately, leveraging marketing and communications to deliver differentiated consumer experiences and drive business outcomes. It is a primary responsibility of this leader to mentor, guide and motivate the region and associated market-based teams in achieving business outcomes through effective marketing and communications strategies. The ideal candidate will possess exceptional leadership skills, a deep understanding of marketing and communications trends, and a proven track record of delivering high-impact results. The role requires a leader of leaders, with experience and comfort interacting with and counseling all levels of a complex organization, including boards, executive teams, direct reports and other key stakeholders.
Develop and execute comprehensive marketing and communications strategies :
This includes aligning with organizational goals, identifying market trends, and creating plans for various channels.
Drive service line growth :
Develop and implement marketing strategies to increase patient volume for specific healthcare services.
Lead digital marketing strategy :
Manage websites, social media, email marketing, and other digital channels to attract and engage patients.
Manage internal and external communications :
Develop and implement strategies to effectively communicate with employees, patients, media, and the community.
Protect and enhance the organization's reputation :
Monitor online reviews, address negative sentiment, and manage crisis communications.
Improve consumer experience :
Develop strategies to enhance patient satisfaction across all touch-points.
Foster patient engagement :
Implement strategies to increase patient loyalty and satisfaction using data analytics and insights.
Ensure brand consistency :
Maintain brand identity and positioning across all marketing and communications channels.
Lead and manage a high-performing team :
Build, develop, and mentor a team of marketing and communications professionals.
Measure and analyze results :
Conduct market research, track key performance indicators, and use data to optimize campaigns and improve ROI.
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Qualifications
Required Education and Experience:
Masters degree
in Marketing, Communications, Business, or related field.
Minimum of
15 years
of experience in senior marketing and/or communications roles, preferably within the healthcare industry.
Proven track record of success in developing and implementing strategic marketing and communications plans, including reputation management strategies.