Senior Demand Generation / Performance Marketing Manager
SwitchList - Cincinnati, Ohio, United States, 45208![SwitchList](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at SwitchList
Overview
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Overview
Responsible for the optimization of website UX and CRO
Contribute to overall marketing, brand, and communications efforts
Manage day to day coordination of integrated campaigns, including mapping the objectives, executing, testing, and optimizing campaigns, performing quantitative and qualitative analysis, tracking and reporting
Responsible for creating campaign ideas and experiments that drive perpetual awareness and demand
Responsible for the development, management, and attribution of word-of-mouth programs (referral, influencer, affiliate)
Manage the budget to deliver maximum ROI and value for spend
Coordinate and plan for the future based on long-term marketing and customer acquisition plans
Please ensure you read the below overview and requirements for this employment opportunity completely.Candidate Profile5+ years in marketing with at least 3 of those in demand generation / performance marketing
Experience hiring and managing and evaluating freelancers
The candidate will also have had experience in CRM platforms, marketing automation, and extended experience working in a digital marketing environment
Experience in B2B and/or MarTech companies is strongly desired
The ability to balance dozens of projects simultaneously
Adaptable and flexible in a fast-paced, dynamic environment
Meticulous, detail-oriented, analytical, and data-driven
Demonstrated excellence with written communications, project management, and time management
The Switchlist team offices in Cincinnati, at Fueled Collective in Rookwood Exchange, however employees are most often working from home / remote.
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