Marketing Sales - Retail Media - Hybrid
Thegradcafe - Chicago, Illinois, United States, 60290![Thegradcafe](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Thegradcafe
Overview
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Overview
Duties and Responsibilities:
Generate revenue and strive to exceed target quotaUtilize existing networks & intelligence tools to identify & contact prospective brand and agency contactsOffer smart client research, trends & ideas (i.e. valid business reasons) to drive interest & cultivate relationshipsDissect each brand organization to uncover different rivers of funding (shopper marketing, brand, ecommerce, national media agency) with the intent to simultaneously unlock and elevate each relationshipOwn a room (even virtually) - present dynamically and instill confidence to challenge our clients in a kind, smart and creative way to ensure we are doing what is best for both businesses long-termAnalyze campaign performance statistics and recommend performance enhancementsCollaborate with internal teams (account management, ad operations, creative, analytics, development) to ensure a seamless experience for both the retailer & suppliersCommunicate with retailer teams (Category Managers & Vendor Marketing) regarding "VIP" account outreach, pipeline, messaging + SKU prioritization, URL confirmation, etc.Track outreach & sales activity pipeline using CRM tool, HubSpot
About you:
We are looking for an Account Executive who has the following skills, knowledge, and experience:
Working knowledge of retail, eCommerce and digital monetization programs as well as Ad Tech Industry knowledgeStrong leadership qualities - trust, loyalty, empathy, forward thinking, self-starterStrong organization skills - proving the ability to prioritize to ensure deadlines are metAbility to problem solve focused on being solution orientedExcellent interpersonal communication skillsSolution oriented mindsetProven thought leader in strategic planning and operational efficienciesEfficient time management skills - able to sustain timeline management and campaign deliverablesExperience in various CRM, Sales Intelligence and Ad Server platforms and/or the ability and willingness to learn quicklyAbility to work in a team environmentProficient in Google suite products
Qualifications:
2+ years' experience in advertising, media sales and/or business developmentStrong understanding of CPG environment either through direct sales experience or similar exposureComfortable with DSP, DMP, PMP terminology & discussionBA/BS degree in marketing, business or related fieldPost COVID travel required to Brands/Agency offices
Additional Information
About Epsilon
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients' ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company's industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon's people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit epsilon.com.
When you're one of us, you get to run with the best. For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon's best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world.#J-18808-Ljbffr