Senior Digital Marketing Analyst
J&L Marketing - Louisville, Kentucky, us, 40201![J&L Marketing](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at J&L Marketing
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Overview
Manage and act as key advisor on Google Analytics, PowerBI, and other reporting tools to analyze and identify opportunities for improvements.Perform end-to-end analyses that identify key drivers of emerging trends to drive digital marketing efficiencies and optimizations and deliver actionable next step recommendations to partners.Perform complex, comprehensive analyses and provide expert advice on various topics, while providing timely and accurate information to key stakeholders to fuel data-driven decisions.Provide guidance and recommendations for success measures, KPI strategy, and product health measures across multiple product teams.Guide stakeholders in crafting a measurement strategy for their area and support their analytics needs to enable data-driven decision making.Engage stakeholders through storytelling that connects the data collected to the stakeholder objectives, told in a concise organized fashion.Mentor, coach, and encourage less senior analysts to advance their skillsets and competencies.Must be able to perform the essential job functions of this position with or without reasonable accommodation.Senior Digital Marketing Analyst Qualifications:
Bachelor’s degree in Marketing, Advertising, or a related field is required (equivalent professional experience may be considered in place of a degree).3+ years of Google Ads and Microsoft Ads experience.3+ years of Google Analytics experience.3+ years of Meta Advertising experience.Expert using data visualization tools.Expert using Google Tag Manager.Google Ads Certifications required:
Paid SearchDisplayDiscoveryVideoShopping
Experience in a deadline-driven environment.Strong analytical thinker, driven problem solver, and a curiosity to understand the why as well as the what.Benefits:
Remote Work Opportunity Will Be Considered Based On Experience.Competitive Salary.Health, Dental, Vision, and Disability Insurance.Company Paid Life Insurance.Vacation, PTO, Sick Time, and Seven Observed Holidays.Fun and Professional atmosphere.401k With Company Match.
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