Digital Marketing Specialist (Eloqua)
Aquent - Chicago, Illinois, United States, 60290Work at Aquent
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Overview
All potential applicants are encouraged to scroll through and read the complete job description before applying.The Specialist, Communications position is responsible for executing strategic communication campaigns in support of persistence objectives. This includes developing and deploying campaigns utilizing our marketing automation platforms (Eloqua) to nurture and increase engagement and retention throughout the student lifecycle.This short-term role will be critical in supporting our ongoing communications, including email, SMS, and CMS execution. Additional responsibilities will include audience segmentation in Eloqua, campaign buildout, copywriting, QA/editing, and testing.Essential Duties and Responsibilities
Work with communications leaders to define and develop needed communication activities across email, SMS, and other omni-channel vehicles.Create, manage, and implement planned and ad hoc communications daily, including design, development, testing, scheduling, and analysis.Support executive management by drafting and/or editing communications as needed.Track and analyze communication initiatives to guide optimizations and ensure objectives are met.Drive a consistent brand message across all internal and external communications initiatives and materials.Implement and maintain the company’s brand and visual identity guidelines.Complete other duties as assigned.Qualifications
Experience with Eloqua is a must!Bachelor’s degree in communications, marketing, journalism or a related field, or equivalent work experience.Minimum three to five (2-3) years of related work experience.Working knowledge of marketing automation and CRM platforms such as Eloqua (preferred), Marketo, Salesforce Marketing Cloud and/or SFDC.Understanding of omni-channel customer experiences.Ability to leverage data to craft and deliver targeted, personalized content and experiences.Excellent computer skills including Microsoft Office applications.Demonstrated ability to manage multiple projects simultaneously.Must be able to collaborate with a variety of colleagues across the organization.Strong organizational, logistical, and planning skills with the ability to prioritize multiple tasks under tight deadlines while maintaining work quality.Strong attention to detail preferred.Experience with a project management tool such as Monday.com or Workfront.Positive attitude and ability to be flexible.The target hiring compensation range for this role is $34.00 to $38.00 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.Client Description Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
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