Marketing Copywriter
PSG Global Solutions - Palo Alto, California, United States, 94306![PSG Global Solutions](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at PSG Global Solutions
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Overview
Marketing Copywriter , working in
IT (excluding Telecommunication)
industry in
Palo Alto, California, 94304, United States .
Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.
Design and deliver interactive/eCommerce experiences, primarily focused on email marketing, that result in significant and measurable improvements in conversion, revenue, and customer retention for the U.S. store.Work with store business teams to develop and drive creative strategies, content (design and copywriting), and direction to meet business objectives.Partner with email program managers to support marketing activities and ensure consistency among multiple email programs.Participate in brainstorming sessions to develop multiple options for innovative, creative solutions.Execute content, layout, and copy development of email marketing campaigns, ensuring all content is accurately represented and properly vetted before presentation of creative concepts.Stay on top of the latest research and industry trends in the ever-evolving realm of digital marketing.Provide expertise to functional project teams and sometimes participate in cross-functional initiatives.Produce error-free content that adheres to the company’s style guidelines.Interpret creative direction and adapt points from creative briefs into persuasive copy concepts.Simultaneously manage multiple projects with short deadlines.Propose copy concepts and present underlying strategic thinking to business leaders.
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