Senior Manager, Social Media
AEG - Indianapolis, Indiana, us, 46262![AEG](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Senior Manager, Social Media
Reports to:Senior Director, Brand Experience & Engagement
Positions Directly Supervised:
This position manages our social media contractors/personnel. They may manage interns and other positions.
JOB DESCRIPTION
Summary/Objective
USA Football is looking for an innovative and experienced Senior Manager, Social Media to serve as our brand voice across all major social media platforms. This role will lead channel strategy and manage the day-to-day content calendar, crafting posts that engage and inform our target audiences.
The right candidate will use their creative vision to develop comprehensive social strategies that break through the noise by being different and setting new standards, whether covering an event, helping produce an educational content series, or ideating branded content.
As the exclusive selector for the U.S. National Team that competes in international events, including the Olympics, we are looking for someone to help increase awareness of USA Football's mission and highlight current and future elite talent in our sport.
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Implement a creative vision for current content and a roadmap for how we will innovate in the NGB spaceOversee content calendars and manage postings and caption writing for all social channels, including Instagram, TikTok, Facebook, X, and LinkedInCraft distinct strategies on respective social channels that inform the organization's brand and toneUnderstand the latest social media trends, including the cross-section of sports, pop culture, music, fashion, art and entertainmentWork alongside video production and design teams to develop extensive content plansHelp identify and plan the content strategy for major brand storytelling initiativesLead the development of content coverage plans for our events, occasionally helping content captureDigest briefs, identifying key elements to raise brand awareness and engagement, drive a direct CTA, and increase revenueWork cross-functionally to service needs for other internal departments (including but not limited to U.S. National Teams, partnerships, marketing, events, membership & affiliation, and education)Help build and maintain a network of freelancers and outside vendorsManage a social media intern and potentially future personnelAssist with influencer programmingCreate and communicate monthly reports to track, analyze, and measure resultsMaintain budget for storytelling, content capture and social media toolsPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Required Education and Experience
5+ years' experience publishing social media content for a brand or company with a substantial following, ideally leading team(s). Sports social media experience is a plusExpert knowledge of social media platforms, their algorithms, back-end posting studios, and how to optimize content by platformImpeccable attention to detail with copy and a strong understanding of AP StyleA proven track record brainstorming and executing original ideas, memes and trending contentHands-on experience with Adobe Creative Suite, vertical video production and photo editingAn established history of creating plans and strategies while also executing day-to-day workExcellent leadership and collaboration skills, including verbal, written, and interpersonal, to execute content strategies and establish trust and confidenceAccustomed to providing feedback to staff, including videographers and designers, and receiving it from leadership or other stakeholdersPrevious experience maintaining a budget and with social media reportingAdvanced knowledge of footballAbility to be flexible with your work schedule, including working nights and weekends based on event needs and priorities. This will include overnight and weekend travel for domestic and international events as needed
As required by the Equal Pay Transparency Act, USA Football provides a reasonable range of minimum compensation for roles. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, education, etc. The pay range for this position is as follows: $58,674- $93,726
This position is eligible to participate in an annual incentive program. Must meet requirements.
USA Football is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.
Work Environment
This job primarily operates in a remote office environment. This role routinely uses standard office equipment such as computers and video conferencing.
Physical Demands
Requires the ability to sit for more than four hours per day, reading, listening, and manual dexterity.
Position Type/Expected Hours of Work
This is a full-time remote position.This position requires standard work hours and some weekend work.
Travel
20-30% travel is expected for this role. Event coverage mainly.
Salary
The range for this position is $58,674 - $93,726. Pending skills, education and experience.
EEO Statement
USA Football provides equal opportunities for employment and advancement for all individuals, regardless of age, gender, race, religion, color, disability, veteran status, sexual orientation, national origin, or any other legally protected category.
Job Questions:Are you legally authorized to work in the United States?Are you comfortable working in a remote environment?