Director Global Product Marketing
Bumble Inc. - Long Island City, New York, United States, 11101![Bumble Inc.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Bumble Inc.
Overview
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Overview
Go-to-Market Strategy:
Develop and execute comprehensive go-to-market strategies for Bumble's multi-product suite, ensuring alignment with company goals and market demandsPositioning and Messaging:
Craft and refine product positioning and messaging that resonates with target audiences across different marketsAnalyst Relations : Manage and build relationships with industry analysts to ensure Bumble is well-represented in relevant market reports and thought leadership piecesCross-Functional Collaboration:
Work closely with product, sales, customer success, and other marketing teams to ensure cohesive and effective product launches and campaignsTeam Leadership:
Lead, mentor, and develop a high-performing product marketing team, fostering a culture of innovation, collaboration, and continuous improvementMarket Research:
Conduct thorough market research to stay informed about industry trends, competitor activities, and customer needs, and use this knowledge to inform marketing strategiesPerformance Analysis:
Analyze and report on the performance of marketing campaigns and initiatives, using data-driven insights to optimize future efforts
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About you
Minimum of 10 years of experience in product marketing, with at least 5 years in a leadership role, preferably within the app-based industryProven track record in designing and executing successful global marketing campaignsStrong ability to build and maintain relationships with product, sales, and customer success teamsDemonstrated experience in leading and developing high-performing teamsProficiency in analyzing market trends, campaign performance, and customer insightsExcellent verbal and written communication skills, with the ability to present complex information clearly and conciselyBachelor's degree in Marketing, Business, or a related field. MBA or advanced degree is a plus
Base Compensation Range: $182,000 - $272,000. For base compensation, we set standard ranges for all roles based on function, level, and geographic location. This position is also typically eligible to participate in our short- and long-term incentive programs. Benefits include Medical, Dental, Vision, 401(k) match, Unlimited Paid Time Off Policy.#J-18808-Ljbffr