Senior Communications Manager for Direct Marketing
College of William & Mary - Virginia, Minnesota, United States, 55792![College of William & Mary](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at College of William & Mary
Overview
- Apply
Overview
As part of application, upload two writing samples. Solicitation sample preferred.Position Information
Position InformationPosition NumberPosition Number
01376WPosition TitleEmployment CategoryEmployment Category
Full Time OperationalLocationLocation
William & MaryDepartmentDepartment
610000 University AdvancementUnit Mission StatementAt William & Mary, we convene great hearts and minds to meet the most pressing needs of our time. As such, the university aspires to attract and retain exceptional students, faculty and staff who keep W&M at the forefront of teaching, learning and research. University Marketing emphasizes three core areas — enrollment, advancement and reputation — to enhance William & Mary’s standing as a top institution of higher learning in the U.S. and around the globe. Through its work to strengthen brand perception, student recruitment, alumni engagement and fundraising, University Marketing advances William & Mary’s distinctive excellence, raises its profile worldwide and secures its financial foundation — creating meaningful connections and wide-ranging impact for all times coming.Position SummaryThe Senior Communications Manager for Direct Marketing is a key member of the Strategic Communications team in University Marketing at William & Mary. University Marketing includes all William & Mary efforts to develop and execute marketing programs and campaigns that increase brand identity, perception and awareness across three core areas: enrollment, advancement and institutional reputation. William & Mary’s ability to flourish and advance as a preeminent university depends largely on our ability to drive competitive application and enrollment metrics, ensure long-term financial sustainability and raise W&M’s profile on a national and global scale.
The Senior Communications Manager partners with and advises colleagues across University Advancement and works closely with University Marketing partners to develop strategic direct marketing communications plans that are consistent with branding and appeal to segmented target audiences. The Senior Communications Manager for Direct Marketing reports to the Director of Marketing Communications and is responsible for drafting and executing a variety of content and strategies that effectively promote and advance the university’s mission and goals to an audience of current and potential donors, including alumni, via various direct marketing channels, including direct mail, appeal letters, email campaigns, social media ads, webpages and other digital channels. Responsibilities include writing and editing compelling content, and management of direct marketing projects and initiatives with a number of units across the university.
The Senior Communications Manager for Direct Marketing is also responsible for developing subject matter expertise on the university’s target audiences to better understand their needs and preferences and will help lead the messaging and strategy for calendar year end, fiscal year end and One Tribe One Day, W&M’s annual giving day. This person will also develop messaging for annual giving ads for various publications, including the alumni magazine and digital channels.University Marketing is led by a creative and collaborative team of talented professionals who bring their unique expertise to every project. Our innovative, inclusive and results-oriented approach positions William & Mary as a preeminent university at the vanguard of academic achievement and leading-edge research. University Marketing’s work helps to create a lasting, robust culture of engagement and philanthropy by engaging prospective and current students, alumni, parents and friends, corporations and foundations, and faculty and staff. Engagement is often defined as “going, giving and serving” — staying connected and active in the W&M community through attending events, contributing philanthropically and volunteering. William & Mary’s ability to flourish and advance as a world-class university depends largely upon the active support of these key stakeholders.
The successful Senior Communications Manager will be a proactive member of this talented and creative team which includes responsibilities for strategic communications, marketing and branding, strategic events, and project management across three core areas: enrollment, advancement, and institutional reputation. The Senior Communications Manager will be an innovator who will foster a culture of belonging that embraces all people and perspectives. This position is based in Williamsburg, Virginia. William & Mary offers a flexible work environment.
This is a non-exempt position, eligible to receive overtime in accordance with the Fair Labor Standards Act. This position may be subject to overtime during high peak times, etc. as directed and approved by the supervisor.This position is eligible for a flexible work schedule.This position is subject to evening and weekend work.This position requires the ability to travel as required.Essential Designation
No
FLSAFLSA
Non-ExemptPosition Restricted?Position Restricted?
No, this is a continuing E&G funded position and not term-limitedPosition TermPosition Term
12 month - ContinuingPosition MonthsPosition Months
Faculty or Staff: 12 monthRequired QualificationsBachelor’s degree in journalism, communications, marketing, English or related field or several (typically four or more) years’ experience or specialized expertise directly related to solicitation writing/appeal writing required.Excellent writing, editing and proofreading skills with the ability to write persuasive and engaging copy and perform a variety of different writing tasks with creativity, invention, imagination, originality and talent in message development and communications, grounded in a strong command of AP style, proofreader’s marks and editing conventions, with the demonstrated command of correct grammar, punctuation, and spelling.Experience in direct marketing and digital marketing, coordinating and developing communications across a variety of marketing channels (typically three or more years) with strong knowledge of marketing or communication principles.Strong project management skills with the ability to identify short-and long-range goals and affect, interpret and implement communication strategies including work on cross-functional teams. Ability to lead and manage multiple projects at the same time while adhering to strict deadlines.Demonstrated initiative, independent judgment, diplomacy, confidentiality, and a positive, responsive, service-oriented attitude when working with individuals on and off campus and responding to external audiences.; collaborate with other team members to build support and consensus across a complex organization and express nuanced ideas; and excellent analytical and problem-solving skills, with the demonstrated ability to exercise good judgment and make sound decisions in support of the goals of advancement and William & Mary.Strong interpersonal & communication skills with the proven ability to work with a diverse audience.Firm understanding of web technologies and applications, including social media tools and current communication trends with the ability to analyze data and make data-driven decisions.Great degree of flexibility and outstanding organizational skills. Ability to adapt to changes and/or upgrades in office procedures and systems.Preferred Qualifications
Experience in all aspects of public communications including writing, strategy, planning, project management, editing and publishing (typically three or more years).Marketing or communication experience with an understanding of the complexities of higher education and the conventions of writing, editing and proofreading (typically three or more years) in a higher education environment. Significant experience in print publication and integrated media communications (typically two or more years).The ability to write, develop and implement strategic communications plans, based on best practices for fundraising, philanthropy and engagement.The ability to analyze trends, evaluate feedback and recommend improvements.Extensive portfolio that includes a variety of communications pieces (including publications, appeal letters, social media collateral, proposals, talking points, website content, scripts and digital communications).Knowledge of alumni, advancement, and student information systems.Understanding of the operating structure of universities and the complex relationship of public universities to their constituencies.Is the position remote work eligible?
Is the position remote work eligible?
Hybrid (works remotely at least 1 day per week but not full-time)Remote Work DisclaimerRemote work eligibility is not guaranteed and is subject to approval. Employee eligibility depends on the likelihood of the employee succeeding in a remote work arrangement and the supervisor’s ability to manage remote workers. Departments and/or Human Resources may amend, alter, change, delete, or modify eligibility.Advertised Pay RangeAdvertised Pay Range
Up to $65,000, commensurate with experienceAdvertised Pay Range StatementUniversity Salary RangeUniversity Salary Range
U10Benefits Summary StatementWilliam & Mary offers our employees a full array of benefits including retirement, health insurance with options for expanded dental and vision along with group and optional life insurance with coverage for spouse and children, flexible spending accounts, and an
EAP
(Employee Assistance Program).
Our employees enjoy additional university benefits such as educational assistance, professional development, wellness benefits, and a robust holiday schedule. All employees have access to fitness facilities on campus. Staff members also have access to the university libraries, and much more. To learn more, go to: https://www.wm.edu/offices/uhr/benefits/index.php?type=noneJob Open DateJob Open Date
06/06/2024Review Begin DateReview Begin Date
07/01/2024Job Close DateOpen Until Filled
YesSpecial Application InstructionsAs part of application, upload two writing samples. Solicitation sample preferred.William & Mary is committed to providing a safe campus community. W&M conducts background investigations for applicants being considered for employment. Background investigations include reference checks, a criminal history record check, and when appropriate, a financial (credit) report or driving history check.EEO StatementWilliam & Mary is an Equal Opportunity/Affirmative Action/Equal Access employer and actively encourages applications from minorities, women, disabled persons and veterans.Supplemental Question
Required fields are indicated with an asterisk (*).
#J-18808-Ljbffr