Senior Manager, Direct to Consumer Marketing
Ameriprise Financial, Inc - Minneapolis, MN![Ameriprise Financial, Inc](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Ameriprise Financial, Inc
Overview
- Apply
Overview
Key Responsibilities
- Translate and refine cross-functional business strategies into client-focused omni-channel marketing campaigns that drive business results, enabled by a results-focused culture that sets and drives toward key performance indicators. Effectively communicate and develop or support strong working relationships with a variety of key stakeholders, including business partners, legal, compliance, content, brand/advertising, technology, product and sales.
- Lead direct-to-consumer marketing projects from concept through launch including working cross organizationally and with external vendors. Ensure timelines, budgets, and commitments are developed, communicated and met while providing exceptional communication to team members, leaders, and stakeholders throughout the process. Work closely with or lead business partners, creative agencies, project managers, content providers, analytics and technical leads to evaluate multiple courses of action on a project and assess impact on targeted deliverables.
- Work cross-organizationally with business partners and act as the primary point of contact for Direct-to-Consumer Marketing. Ensure that all developments are implemented in a timely, accurate and high quality manner to support campaign initiatives. Work with business and technology partners in a highly matrixed organization, managing key stakeholder relationships with Direct-to-Consumer Marketing. Interact with and influence key leaders, including executive leadership.
- Identify, understand and assess end user needs, satisfaction drivers, technology trends, and business goals. Use these insights to drive innovation within the direct-to-consumer experience while balancing business realities (staff, budget, culture, scalability).
Required Qualifications
- Bachelors Degree or equivalent
- 7 to 10 years Relevant Experience
- Broad knowledge of Direct to Consumer marketing strategies, capabilities and technologies
- Knowledge of email, mobile and direct mail marketing best practices
- Experience developing cross-channel marketing journeys
- Experienced marketing manager with 7 to 10 years of experience
- Excellent written and verbal communication skills; Strong project management skills
- Ability to manage multiple projects simultaneously and work in a fast-paced environment
- Demonstrated ability to work in matrixed, cross-functional teams
Preferred Qualifications
- Ability to work through ambiguity
- Financial services industry experience; Banking or credit union experience desired
- Strength at presenting using Microsoft PowerPoint; experience using excel
About Our Company
We're a diversified financial services leader with more than $1 trillion in assets under management and administration as of 2022. Our team of 20,000 people in more than 20 countries, advise and manage assets and income of more than 2 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses - Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.
Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.
Full-Time/Part-Time
Full time
Exempt/Non-Exempt
Exempt
Job Family Group
Marketing/Product Management
Line of Business
MARKT Marketing