Marketing
Senior Manager, Entertainment Marketing
Marketing - Stamford, Connecticut, United States, 06925
Work at Marketing
Overview
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Overview
Client Reference Code:
2025-49190
Do you have the right skills and experience for this role Read on to find out, and make your application. Are you a creative and strategic leader? Do you have a passion for entertainment, sports and evolving media trends? Do you have in-depth knowledge of entertainment marketing? If so, you could excel as a
Senior Manager, Entertainment Marketing
at Spectrum. At
Spectrum,
we keep nearly 32 million customers connected across our 41-state footprint. Over an advanced communications network, the company offers a full range of state-of-the-art residential and business services including Spectrum Internet, TV, Mobile and Voice. Our
Senior Manager, Entertainment Marketing
plays an essential role in driving the company’s acquisition and retention strategies within the entertainment vertical.
BE PART OF THE CONNECTION As a
Senior Manager, Entertainment Marketing
you will lead the creative execution and marketing strategies for entertainment and sports programming, direct-to-consumer app enablement, Xumo sales, and traditional TV services for Spectrum. You’ll work on a high-performing, collaborative team that supports one another each and every day. It’s a career that develops as you do, with opportunities to grow. WHAT OUR SENIOR MANAGER, ENTERTAINMENT MARKETING ENJOY MOST Developing and executing integrated marketing campaigns to drive subscriber acquisition, retention, and engagement for entertainment and sports programming and boost direct-to-consumer app engagement and subscriptions. Identifying and targeting key audience segments, leveraging insights and data to create compelling messaging and engagement strategies. Collaborating with creative, digital, and media teams to ensure marketing materials are optimized for various platforms, including digital, social, TV, and retail. Driving omnichannel marketing efforts across TV, digital, social, email, in-store, and call center channels to enhance awareness and adoption. Analyzing customer behavior, viewership trends, and engagement metrics to refine marketing strategies. Utilizing data-driven insights and audience segmentation to improve acquisition and retention campaigns. You’ll actively and consistently support all efforts to simplify and enhance the customer experience through continuously enhancing marketing efforts through testing, innovation, and emerging technology while collaborating with product and technology teams to ensure seamless user experiences and optimized customer journeys. You must be resourceful, eager to learn and able to adapt to an ever-evolving work environment and industry. If you’re up to the challenge, you’ll find a rewarding and fulfilling career at Spectrum.
WHAT YOU’LL BRING TO SPECTRUM Required Qualifications Experience:
7+ years in entertainment marketing, media, or consumer engagement strategies. Education:
Bachelor's degree in marketing, media, communications or related field; or equivalent work experience and education. Technical skills:
Understanding of direct-to-consumer apps, digital platforms, and subscription-based entertainment models. Strong background in creative strategy, audience segmentation, and campaign development. Experience marketing sports programming, streaming services, and traditional TV offerings. Skills:
Strong collaboration and communication skills. Abilities:
Ability to execute integrated, cross-channel marketing campaigns with measurable results. SPECTRUM CONNECTS YOU TO MORE Dynamic Growth:
The growth of our industry and evolving technology powers our employees’ careers as they move up or around the company. Supportive Teams:
Who you are matters here. And, we aim to foster an inclusive workplace where every person is empowered to bring their best ideas. Learning Culture:
With a focus on training and development, employees can have confidence that day one is truly just the beginning of a dynamic career. Apply now, connect a friend to this opportunity or sign up for job alerts!
Job Code:
MST600
2025-49190 Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
#J-18808-Ljbffr
2025-49190
Do you have the right skills and experience for this role Read on to find out, and make your application. Are you a creative and strategic leader? Do you have a passion for entertainment, sports and evolving media trends? Do you have in-depth knowledge of entertainment marketing? If so, you could excel as a
Senior Manager, Entertainment Marketing
at Spectrum. At
Spectrum,
we keep nearly 32 million customers connected across our 41-state footprint. Over an advanced communications network, the company offers a full range of state-of-the-art residential and business services including Spectrum Internet, TV, Mobile and Voice. Our
Senior Manager, Entertainment Marketing
plays an essential role in driving the company’s acquisition and retention strategies within the entertainment vertical.
BE PART OF THE CONNECTION As a
Senior Manager, Entertainment Marketing
you will lead the creative execution and marketing strategies for entertainment and sports programming, direct-to-consumer app enablement, Xumo sales, and traditional TV services for Spectrum. You’ll work on a high-performing, collaborative team that supports one another each and every day. It’s a career that develops as you do, with opportunities to grow. WHAT OUR SENIOR MANAGER, ENTERTAINMENT MARKETING ENJOY MOST Developing and executing integrated marketing campaigns to drive subscriber acquisition, retention, and engagement for entertainment and sports programming and boost direct-to-consumer app engagement and subscriptions. Identifying and targeting key audience segments, leveraging insights and data to create compelling messaging and engagement strategies. Collaborating with creative, digital, and media teams to ensure marketing materials are optimized for various platforms, including digital, social, TV, and retail. Driving omnichannel marketing efforts across TV, digital, social, email, in-store, and call center channels to enhance awareness and adoption. Analyzing customer behavior, viewership trends, and engagement metrics to refine marketing strategies. Utilizing data-driven insights and audience segmentation to improve acquisition and retention campaigns. You’ll actively and consistently support all efforts to simplify and enhance the customer experience through continuously enhancing marketing efforts through testing, innovation, and emerging technology while collaborating with product and technology teams to ensure seamless user experiences and optimized customer journeys. You must be resourceful, eager to learn and able to adapt to an ever-evolving work environment and industry. If you’re up to the challenge, you’ll find a rewarding and fulfilling career at Spectrum.
WHAT YOU’LL BRING TO SPECTRUM Required Qualifications Experience:
7+ years in entertainment marketing, media, or consumer engagement strategies. Education:
Bachelor's degree in marketing, media, communications or related field; or equivalent work experience and education. Technical skills:
Understanding of direct-to-consumer apps, digital platforms, and subscription-based entertainment models. Strong background in creative strategy, audience segmentation, and campaign development. Experience marketing sports programming, streaming services, and traditional TV offerings. Skills:
Strong collaboration and communication skills. Abilities:
Ability to execute integrated, cross-channel marketing campaigns with measurable results. SPECTRUM CONNECTS YOU TO MORE Dynamic Growth:
The growth of our industry and evolving technology powers our employees’ careers as they move up or around the company. Supportive Teams:
Who you are matters here. And, we aim to foster an inclusive workplace where every person is empowered to bring their best ideas. Learning Culture:
With a focus on training and development, employees can have confidence that day one is truly just the beginning of a dynamic career. Apply now, connect a friend to this opportunity or sign up for job alerts!
Job Code:
MST600
2025-49190 Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
#J-18808-Ljbffr