Patient Marketing- Senior Product Manager/Product Manager
United Therapeutics - Durham, North Carolina, United States, 27703Work at United Therapeutics
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Overview
The job details are as follows:
What We Do
We build on the strength of our research and development expertise and a distinctive, entrepreneurial culture that encourages diversity, innovation, creativity, sustainability, and, simply, fun. Since inception, our mission has been to find a cure for pulmonary arterial hypertension and other life-threatening diseases. Toward this goal we have successfully gained FDA approval for five medicines, we are always conducting new clinical trials, and we are working to create an unlimited supply of manufactured organs for transplantation.
We are the first publicly-traded biotech or pharmaceutical company to take the form of a public benefit corporation (PBC). Our public benefit purpose is to provide a brighter future for patients through (a) the development of novel pharmaceutical therapies; and (b) technologies that expand the availability of transplantable organs. At the same time, we seek to provide our shareholders with superior financial performance and our communities with earth-sensitive energy utilization.
Our company was founded by an entrepreneur whose daughter was diagnosed with a life-threatening condition. She sought to find treatment options and a cure for her daughter and patients like her. We are founder-led, and relentless in our pursuit of “medicines for life”. We continue to research and develop treatments for cardiovascular and pulmonary diseases, and other orphan diseases.
United Therapeutics is open to hiring a Product Manager or Senior Product Manager depending on experience and qualifications.
This is a 100% onsite role located in our Durham, NC office
Relocation assistance may be available
Product Manager
How you’ll contribute
You will contribute to helping develop patient strategies and executing patient initiatives. In this role, you will assist in developing annual marketing plans, deliver on individual projects, and partner with multifaceted agencies and stakeholders across the organization. You are a valued player who helps the brand achieve its goals for commercial products that help patients manage their disease.
Work both independently and collaboratively through clear communication to manage marketing tactics for assigned product(s)
Lead tactical efforts from conception to delivery
Assist with the development of annual marketing plans (brand strategy, positioning, messaging, tactics)
Assist in determining and tracking key performance indicators (KPI) for owned tactics and initiatives.
Manage individual project budgets and timelines
Assist with market research initiatives to learn insights for the brand
Demonstrate command of disease state, product portfolio, competitors, and payer landscape
Assist in managing promotional review board discussions (PRB) and negotiating solutions to gain exposure to the PRB process and best practices
Partner with sales training to ensure optimal rollout and execution of field-based initiatives
Act as the point for field sales communications and promotional inventory management
Attend field ride-a-longs to better understand the audience and resource utilization
Perform other duties as assigned
Product Manager
Minimum Requirements
Bachelor’s Degree AND at least 5 years experience in pharmaceutical, biotech, or medical device, marketing OR a Master’s Degree with at least 3 years of pharmaceutical, biotech, or device marketing
At least 3 years of experience in patient marketing
Demonstrated experience with digital tactics such as social, web, paid media
Demonstrated experience with CRM development, execution, and measurement
Ability to work collaboratively with both internal and external stakeholders
Strong organizational skills and ability to multi-task
Seeks to understand bigger picture and eagerness to learn
Works well independently and as part of a team
Experienced with Microsoft Office Suite (Excel, Outlook, Powerpoint, Teams, Word)
Preferred Qualifications
Master’s Degree
Patient marketing experience with infused and/or oral product
Familiar with PAH
Experience in product launches in pharmaceutical, biotech, or medical device sales
Experience in pharmaceutical, biotech, or medical device sales
Experience with HCP CRM and other NPP efforts
Senior Product Manager
How you’ll contribute
You will be a key contributor in developing patient strategies and executing patient initiatives. This role provides the opportunity to propose and lead initiatives working with multifactorial agencies and internal stakeholders across the organization. You will also be crucial in achieving the brand's goals for commercial products that help patients manage their disease.
Lead large, complex, and cross-functional marketing initiatives and tactics for assigned projects targeting patients and internal audiences
Lead dynamic, multi-faceted tactics through conception, development, review, production, and dissemination. Own relationships with agency and internal partners, ensuring strategic alignment for execution
Establish relationships with key HCPs within our target audiences to maintain an understanding of issues and opportunities impacting assigned brand(s)
Help lead the development of annual patient marketing plans (brand strategy, positioning, messaging, tactics)
Determine and track key performance indicators (KPI) for owned tactics and initiatives
Help lead the development and maintenance of annual budget/scope of work (SOW) by vendor, as well as developing/overseeing needs assessment form (NAF), contracts, etc
Assist with identifying strategic objectives for the market research, audience, key learning needed, and developing the screener, discussion guide, and stimuli
Demonstrate expertise and continuous learning in the disease state, product portfolio, competitors, and payer landscape via clinical study publications, posters, KOL visits, etc.
Manage promotional review board (PRB) discussion, negotiate solutions, and address the impact of strategy and key messaging based on PRB-suggested changes
Partner with sales training as the product or disease state expert to ensure optimal rollout and execution of all field-based initiatives
Perform other duties as assigned
Senior Product Manager
Minimum Requirements
Bachelor’s Degree AND 8 years of experience in pharmaceutical, biotech, or medical device marketing OR a Master’s Degree with 6 years of experience in pharmaceutical, biotech, or medical device marketing
At least 6 years of experience in patient marketing
Demonstrated experience with digital tactics such as social, web, and paid media
Demonstrated experience with CRM development, execution, and measurement
Excels in a fast-paced environment and possesses ability to multi-task and prioritize tasks
Excel in developing relationships with internal and external partners
Seeks to lead initiatives and is self motivated and has the ability to work independently
Proficiency with Microsoft Office Suite (Excel, Outlook, Powerpoint, Teams, Word)
Preferred Qualifications
Master’s Degree in a relevant discipline
Patient marketing experience with infused and/or oral products
Familiar with PAH
Experience in product launches in pharmaceutical, biotech, or medical device sales
Experience in pharmaceutical, biotech, or medical device sales
Experience with HCP, CRM, and other NPP efforts
At United Therapeutics, you’ll realize quickly that it is not an ordinary place to work! When you join our company, you will learn, grow, contribute, have fun, and be challenged... all while making a difference in the lives of our patients.
While United Therapeutics does not require vaccination for Covid-19 at this time, we strongly encourage all employees and visitors to remain up to date on vaccinations and boosters to protect one another from illness. Employees working in customer-facing roles must adhere and comply with customers’ credentialing guidelines, which may require vaccination against Covid -19, the influenza virus, and other illnesses that could be harmful to healthcare staff and patients.
United Therapeutics Corporation is an Equal Opportunity/Affirmative Action Employer - EOE Minorities / Females / Protected Veterans / Individuals with Disabilities
We strive to be an organization that engages the minds, hearts, and most spirited efforts of each of our employees. Our sense of purpose transforms what we do from work into mission, occupation into vocation and achievement into success.
We challenge our employees with innovative and revolutionary projects, offer an environment which fosters high-level job performance and provide a highly competitive total rewards package. This is what makes United Therapeutics a stimulating place to work.