Performance Marketing Manager
Industrious - Miami, Florida, us, 33222Work at Industrious
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Overview
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Key Responsibilities:Oversee and optimize Paid Search & Social campaigns across the US and International Markets, incorporating advanced analytics and reporting frameworks.Develop and execute performance marketing strategies including the implementation of deep data analysis and construction of comprehensive reports.Utilize insights from detailed reporting to identify trends and optimize strategies for the maximum impact on marketing objectives.Deliver consistent weekly and monthly performance presentations for Leadership, Sales, and Marketing teamsAssume a pivotal role in evaluating and implementing new acquisition channels, including Direct Mail, Digital Out of Home, and Digital Audio.Efficiently manage and allocate market-specific US budgets, ensuring optimal distribution of funds across various channels and campaigns, providing transparency and accountability to the Finance team.Lead the strategy for market-specific Search and Social campaigns in EU/UK markets and guide decisions and improve conversion ratesExhibit a strong and informed perspective on Landing Page optimization – both in terms of testing and design – within our Conversion Rate Optimization (CRO) framework.Work alongside our Marketing Operations teams to optimize lead flow journeys via Hubspot.Job Requirements:4+ years of experience managing paid search and social campaigns -- with hands-on keyboard experience in the Google and Meta platforms.Prior management of a $5M+ annual budget for a fast scaling, high-growth business.Experience reporting on campaign performance and generating actionable recommendations for optimizing campaigns.Familiarity with Web Testing platforms (such as Intellimize, Optimizely, Hotjar, Google Optimize, Crazy Egg, VWO) with a track record of conceiving and implementing A/B tests.Strong communication skills and comfort collaborating with cross-functional teams consisting of senior-level colleagues.4-year college degree is preferred, but not required.
Compensation:The annual base compensation range for this role is between $95,000 and $105,000. The successful candidate's actual base compensation will be based upon a variety of factors, including but not limited to work experience, job-related knowledge, skills, and professional qualifications.You will also be eligible for an annual bonus calculated based on individual and company performance.Base and bonus compensation are just two components of Industrious’ total compensation package that may be available to employees. Other great employee perks and benefits include heavily subsidized healthcare plans, generous paid time off, company stock options, wellness programs, professional development grants, 401k plan, and many other benefits, subject to applicable eligibility criteria and company policies.Industrious in the News:
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