Search Engine Marketing (SEM) Analyst
IXL - San Mateo, California, United States, 94403Work at IXL
Overview
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Overview
Eat, breathe, and live data. Identify key trends to figure out what’s working so that we can scale it and what isn't working so that we can scrap or refine itHelp manage our ad accounts, including Google, Bing, Facebook, Pinterest, TikTok, and more. Maintain and monitor spend, conversions, and other key metrics. Brainstorm and implement new campaigns to drive engagement and acquire customers profitablyWrite clear, effective ads for all of our properties across all ad platforms. Test out different types of messaging. Tailor messaging to different types of customers (parent, teacher, international users, language learner, etc.)Collaborate with our UI team to design engaging creativeQuestion and continuously test everything. From on-site testing to email optimization to onboarding flows in our app, we optimize every detail of the IXL end-user experienceWHAT WE'RE LOOKING FOR
BA/BS degree with some experience in SEM or data analysisPossess strong quantitative and creative-thinking skills. Critical-thinking and problem-solving skills are also a mustExcellent writing and editing skills with a keen attention to detailFamiliarity with PPC-related concepts such as attribution and cross-device conversionsPivot tables and VLOOKUPs in Microsoft Excel are second nature to youBe a fast learner! This team moves quickly and ad platforms constantly update with new features we take advantage ofHave a passion for educational technology and a desire to help us bring personalized learning to students around the world!Our salary ranges are determined by role, level, and location. The base salary range for this full-time position is $67,000 to $75,000 + benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.ABOUT IXL LEARNING
IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:1 in 4 students in the United States uses IXL.comRosetta Stone provides an immersive learning experience for 25 languagesWyzant is the nation's largest community of tutors, covering 300+ subjectsOur mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an Equal Opportunity Employer. Explore our products See how IXL makes math, language arts, science, social studies, and Spanish fun!
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