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Job Responsibilities:

• Strategic Planning: Develop and execute comprehensive website strategies that align with overall marketing and business goals. Ensure the website effectively supports brand messaging, customer engagement, and conversion objectives.
• Content Management: Oversee the creation, curation, and maintenance of website content to ensure it is up-to-date, relevant, and engaging. Collaborate with content creators, designers, and developers to optimize user experience. Co-create, facilitate, and orchestrate consistent storytelling for maximum impact with the target audience and partner with creative teams to execute on time and on budget.
• Search Optimization: Implement SEO best practices to improve search engine rankings and drive organic traffic.
• Analytics: Monitor performance, analyze user behavior, and generate insights to inform continuous improvement. Use deep knowledge of web best practices gained through BI, qualitative insights, experimentation, and competitive reviews to be the expert on and optimize for the optimal customer journey.
• User Experience (UX) Optimization: Enhance website usability and accessibility by conducting regular audits, user testing, and implementing feedback. Focus on creating a seamless and intuitive user journey and continually improvement of user experience.
• Cross-Channel Integration: Coordinate with other marketing channels (e.g., email, social media, paid campaigns) to ensure a cohesive and integrated customer experience across all digital touchpoints.
• Performance Monitoring: Track key performance indicators (KPIs) such as traffic, engagement, conversion rates, and ROI. Provide regular reports and actionable recommendations to stakeholders.
• Project Management: Manage website projects from conception to launch, ensuring timely delivery and adherence to budget. Coordinate with cross-functional teams and external vendors as needed.

Skills:

• At least 3-4 years of hands-on digital marketing experience in a B2B role.
• Experience in creating executive presentations and white-papers
• Experience with building campaign strategy within marketing channels (ex. In-product, email, etc.) and driving execution
• Customer experience champion Focus to improve customer experience, gain efficiencies and improve performance
• Virtual team leadership Experience leading virtual teams across organizational lines and networking/relationship management
• Cross functional team leadership Ability to work with stakeholders from different orgs, and levels
• Executive presence/communication Ability to get executive buy-in on strategy and report upwards
• Influence without authority Understand stakeholder motivations and drive to goals without direct authority
• Strategic thinking but also detail oriented Ability to keep an eye on big picture strategy but execute on details
• Customer obsessed mindset Ability holding the customer experience at a high bar and representing their voice
• Executing with precision- Ability to own high visibility marketing activities need thorough planning and focused execution