Data & Audience Activation Specialist
Solomon Page - New York
Work at Solomon Page
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Overview
We are looking for a Data & Audience Activation Specialist for top media/publishing company in NYC (remote)! As a Data & Audience Activation Specialist on the Commercial Data Revenue team, you'll join a small data consultancy team and lead our client's audience segmentation and campaign activation strategy for industry verticals. This position will help with the implementation and optimization of the DMP to execute cross-channel consumer, direct sold and programmatic campaigns. Responsibilities: As a key member of Data Solutions, build and evolve the digital audience segmentation practice Work with brand leads in Sales, Data Product Strategy, and Consumer Marketing to understand audience needs and build these insights into measurable segmentation Help with the onboarding of first and second party data, and the curation and delivery of segment data within the Data Management Platform (DMP) to ensure accurate and consistent data delivery to various channels (Desktop and Mobile Site & Apps, On and Offsite Display. SEM, Social, Email, etc) Build upon 1 st party data from internal data sources and couple with 2 nd and 3 rd party data to design audiences that map to the segment to respond to media plans/RFPs. Oversee segment modeling within the DMP to ensure data source reliability, conduct scoring optimizations, and resolve segment scaling issues Work with segment stakeholders (Planning/Operations, Sales, and Programmatic Leads) to gather goals, success metrics and size/prioritize segment creation to meet campaign KPIs Coordinate with Consumer Marketing and Audience Development teams to develop brand insights and actionable metrics that help drive acquisition and enhance customer lifetime value Help with testing engagements through the full campaign lifecycle from test conception, through launch, to results analysis and rollout Run analyses and monitor data trends in Databricks for team projects and campaign performance improvements Assist in cross-functional execution of optimization activities by working collaboratively with the Advertising, Operations, Inventory Management, and Consumer Marketing teams. Monitor campaign performance to troubleshoot, resolve and/or escalate potential data/measurement issues Keep up with market, consumer trends, and competition and provide recommendations for testing into new and emerging technologies, vendors and trends Required Qualifications: Experience working in digital media analytics/planning/operations role Experience working with a Data Management Platform (Permutive, Lotame, Adobe Audience Manager, Oracle BlueKai, etc.), with a focus on segment strategy and cross-channel data coordination Deep familiarity with 3rd party data providers (i.e. Dun & Bradstreet, Epsilon, Nielsen, Acxiom, etc.) Experience with ad serving, web analytics, personalization tools and/or platform technologies (DFP, Optimizely, Google Analytics, Meta, etc.) Familiarity with Databricks and SQL Understanding of Real-Time-Bidding and the Programmatic media landscape Understanding of Google Ad Manager reporting tools, inventory management, and campaign structure Ability to multi-task, work under deadlines and within a rapidly changing environment If you meet the required qualifications and are interested in this role, please apply today. The Solomon Page Distinction Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers - which sets us apart in the industries we serve. About Solomon Page Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook , and LinkedIn . Opportunity Awaits. #LI-JP4