Digital Marketing Specialist
Robert Half - Kennesaw, Georgia, us, 30156![Robert Half](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Robert Half
Overview
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Overview
Your responsibilities
- Discover ways to enhance the company's website through creative landing pages, blog posts and SEO
- Build content that will be engaging for the company's partners and customers
- Develop strategies and tests to optimize spend and performance of paid digital campaigns
- Support updates of the online customer portal to improve user experience
- Monitor digital marketing campaign performance through reports
- Project manage digital projects, maintaining status and timeline and communicating updates regularly
- Work with creative and technology vendor partners to meet expectations on brand compliance, deadlines and budget
- Constantly improve job knowledge by taking advantage of educational opportunities and reading trade publications
- Develop and execute digital marketing initiatives to meet objectives in customer acquisition, growth and retention, and reactivation
- Develop and maintain the company's social media presence
- Share thought leadership and recognize insights and trends with executive leadership
- Assist with other project tasks related to print, direct mail and data management as needed Requirements - Strong communication and collaboration skills
- Knowledgeable in maintaining digital brand consistency and managing strategic multichannel marketing
- Has distinguished achievements in evolving digital brands with strong ROI
- Accomplished in SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM
- Experience in enhancing the frontline customer journey, driving traffic to a company's main site
- Highly-skilled in vendor management
- Should have a good balance of initiative and skill
- Practical knowledge of Content Management System (CMS) & Digital Marketing System (DMS) Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app)
and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) .