Senior Product GTM Manager, Platform & Data Marketing San Francis...
Rippling - San Francisco, California, United States, 94199![Rippling](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
About RipplingRippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.Based in San Francisco, CA, Rippling has raised $1.2B from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.About the roleAs a Senior Product GTM Manager, you’ll orchestrate the go-to-market for Rippling’s Platform & Data products. The Rippling Platform sits at the core of the entire system, enabling a unified set of platform capabilities: analytics, automation, permissions, policies, and integrations. You will gather and analyze market intelligence to ensure we build the right products and tell the right stories, so our sales team can win.This role is highly cross-functional. You will work closely with Rippling’s Product organization, our Sales teams, and the rest of our Marketing machine. We’d love to talk to you if you have a strong GM mindset, obsess about customers, and exhibit sharp product instincts.What you will doOwn the end-to-end GTM strategy, execution, and performance of your product lines.Conduct deep customer research and synthesize insights about our products, target audiences, and personas.Partner closely with the Product organization to define the product roadmap.Create an always-on feedback loop between sales, product, and marketing, to ensure we react quickly to “on the ground” developments.Own the messaging & positioning for all of the products within your vertical, as well as all of the personas and buyers within our ICP.Quarterback the creation of sales pitch decks, collateral, and any other materials that can help us win.Manage your products like a GM with a focus on how to improve metrics like awareness, attach rate, adoption, and customer retention.Educate our sales teams on products and create sales tools / collateral to help them win.Be the in-house expert (buyers, influencers, competitors, industry, etc.) on your Rippling products.Be a spokesperson, evangelist, and thought leader with analysts, customers, and partners.What you will need5+ years of experience in product marketing, technical product marketing, consulting, business operations, or general management.Self-starter with a bias towards action who is able to manage multiple, competing priorities in a fast-paced environment.Proven ability to translate customer and market insights into crisp GTM fundamentals, including segmentation, buyer personas, messaging, competitive positioning, pricing recommendations, and more.Superb cross-functional collaboration and project management skills.Outstanding written and verbal communication skills.You sweat the details - small and big, alike.A creative spark.Additional InformationRippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics.This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.The pay range for this role is: 120,000 - 210,000 USD per year (US Tier 1).
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