Director digital marketing
Pearson Education Services - Providence, Rhode Island, us, 02912![Pearson Education Services](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Pearson Education Services
Overview
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Overview
Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.ResponsibilitiesWork closely with the Senior Director of Content Marketing to establish a high-level digital marketing strategy, KPIs, and lead generation/revenue goalsCollaborate with Directors of Product Marketing to understand the goals of product portfolio go-to-market plans and lead the development of campaigns designed to achieve those goalsLead a team of Campaign Specialists and oversee the development and execution of digital campaigns that exceed defined KPIs and lead generation/revenue goalsMeasure and report on the impact of digital campaigns. Use data to optimize campaigns in real-time and to inform ongoing campaign strategy & tacticsPartner with the Sales Development team to ensure that the digital marketing team is delivering quality leads and to continuously improve the lead gen/lead qualification processWork with technology and operations teams to create and optimize frictionless product discovery and adoption experiences for our customers through the effective use of marketing tech and improving the usability and functionality of our websiteFoster a culture of excellence, inclusiveness, and continuous improvement that motivates team members to do their best and that provides opportunities for collaboration, growth, and professional development.Qualifications5+ years of successful experience in a marketing, product marketing, digital marketing, or marketing strategy rolePeople leadership experience preferred but not requiredExpert knowledge of higher education faculty customers, how faculty discover and adopt course content, and higher education content/courseware GTM motions strongly preferredDemonstrated experience leveraging marketing tech to drive leads and adoption revenueA demonstrated ability to collaborate across teams and functions to drive measurable outcomesHigh intellectual curiosity, creativity, and a strong desire to learn and continually improve how to leverage data, technology, and automation to engage prospects & customers
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