Director / Sr. Director, Product Marketing - Data Platform
TetraScience, Inc. - Boston, Massachusetts, us, 02298Work at TetraScience, Inc.
Overview
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Overview
Develop core messaging and positioning to succinctly describe the category, product capabilities and unique platform value based on both target user/buyer personas.Product pricing and packaging:
Develop, maintain and evolve new pricing/packaging models to sell the full value of TetraScience’s platform and full-stack solution offerings. Test various models directly with customers and prospects in the broad market in collaboration with Sales and adjust as needed to best align with delivery of value.Campaigns and Content:
Work closely with Demand Gen to define campaign strategies consistent with core messaging pillars. Deliver regular cadence of customer-facing content (presentations, ROI calculators, blogs, white papers, solution briefs, eBooks, website copy, videos) to attract customers to TetraScience and fuel marketing programs that create awareness and drive demand for our product.Sales/Partner enablement:
Enable and excite the direct sales force and partners with crucial sales tools and live training that allows them to communicate and prove the value of TetraScience’s platform, use cases, and services.Launches:
Support launches of new products and releases for both internal and external audiences to highlight new capabilities and value provided for clients.Competitive Intelligence:
Be deeply knowledgeable of key competitors’ strengths/weaknesses and reasons for competitive wins/losses (including in-house or custom development) and create tools that enable Sales to successfully beat the competition.Who You Are10+ years of data/cloud product marketing leadership experience in a software/technology environment, ideally in a category-defining company; experience with data integration or analytics applications is a plus.World-class written and verbal communication skills. Excellent B2B storyteller and presenter.Strong project management skills, with acute attention to detail.Experience working with an enterprise customer base and sales force. Experience enabling and marketing through third party partners a plus.Ability to engage and empathize with buyers and users in a variety of roles and management levels, including R&D IT, research scientists, data scientists, QA/manufacturing, and C-level executives.BA/BS degree or equivalent practical experience. MBA a plus.Benefits:100% employer paid benefits for all eligible employees and immediate family members.401KUnlimited paid time off (PTO)Flexible working arrangementsCompany paid Life Insurance, LTD/STDNo visa sponsorship is available for this position.#LIRemote
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