Digital Media Strategist
Epic Search Partners - New York, New York, us, 10261Work at Epic Search Partners
Overview
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Overview
Please ensure you read the below overview and requirements for this employment opportunity completely.They are seeking a Digital Media Strategist to join the team.
This position could fit for anyone who has hands on experience within either the google advertising platforms OR programmatic specific demand side platforms.
If you are looking to gain experience with programmatic advertising, this role is the place to start.
Duties and Responsibilities:
Work with Digital team on crafting digital media recommendations, research, campaign implementation and reporting / analysis.
Assist with all strategic media planning activities associated with assigned account(s).
Work with Media team and external partners to gauge media performance and KPI’s to determine the extent to which the original objectives and strategies were met
Gathering data to support media recommendations, utilizing proprietary planning tools and digital research systems, preparing flowcharts, media authorizations and insertion orders.
Analyze competitive activity in the marketplace.
Traffic: Issue creative assets, forms, ensure tags are tested, implemented, etc.
Optimize based on client objectives and agreed upon performance metrics
Knowledge, Skills and Abilities:
Knowledge of Digital Display Media – DSPs/DMPs, Video, Social, Google Suite
Understanding the principles of direct response marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
Proven record of success in leading full service accounts
Strong written, presentation, analytical, quantitative, and verbal skills
Superior organizational, interpersonal and management skills
Qualifications, Experience:
2-3 years experience working in either the google advertising platforms or programmatic demand side platforms
2 years direct client facing and relationship management experience
Good knowledge of the digital media landscape for direct response campaigns
Bachelor’s degree
Demonstrated proficiency in Excel and PowerPoint
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