Vice President of Marketing
La Sierra University - Riverside, California, United States, 92504![La Sierra University](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at La Sierra University
Overview
- Apply
Overview
Designs, implements, and facilitates marketing plan for the university.Guides a creative team, overseeing the work of public relations, the development and maintenance of the university website, and the work of the director of marketing.Plans and administers the university's marketing operations budget.Reviews and supports various department’s marketing budget.Enforcement of Brand, Graphic standard and Message.Analyze and evaluate the effectiveness of all recruitment material, marketing strategies, costs and results.Plan and coordinate public affairs, community outreach, public relations, and communications.Supervise the development of all marketing and communication materials.Serve on retention, recruitment, strategic planning committees and university counsel.Must approve all changes to the production schedule.Chair the Marketing and Communications Advisory Board.Knowledge, Skills, and Abilities
Knowledge of modern marketing strategies in higher education.Global understanding of Branding Marketing PR.Must have the ability to do market research.Basic understanding of website development and advertising.Must be a highly motivated leader with proven leadership and management experience.Strong interpersonal and group communication abilities, and a deep and personal commitment to Seventh-day Adventist higher education.Effective in presenting ideas and concepts to groups for implementation.Ability to apply common sense understanding to carry out detailed instructions and to deal with problems as they arise.Attention to detail and accuracy.Ability to exercise professional judgment in decisions regarding public relations and media responsibilities.Ability to work as part of an energetic team.Ability to supervise, plan and manage numerous concurrent projects.Ability to work well under pressure and meet deadlines.Must be able to interact with Business and other members of upper administration and outside community.Ability to evaluate and integrate diverse projects to form a coherent whole.Ability to think quickly, conceptually, and creatively.Ability to assimilate information from a variety of sources, analyze information, and recommend courses of action to be taken.Education/Experience
Minimum of a Master’s degree in Marketing, Communication or related field.Minimum of ten plus years’ experience in a similar position.Experience and knowledge of media relations and website management is desired.Five to ten years administrative experience, management and administration of departments is necessary.Language Ability
Strong writing ability is essential. Must be a highly accurate proofreader. Must be able to respond to common inquiries or complaints from customers. Ability to write marketing material and articles for publication that conform to prescribed style and format. Ability to write for the web. Must have the ability to do market research.Math Ability
Ability to do math to ensure that budget and billing records are accurate.Computer Skills
Basic understanding of website development and advertising.Ability to understand technical information.Knowledge of electronic media is desirable.To perform this job successfully, an individual should be competent in using Microsoft Office Suite. Competency in using InDesign and Photoshop, and web authorizing programs is highly desired.Certificates and Licenses
Valid CA Driver LicenseSupervisory Responsibilities
Will supervise staff employees.Will coordinate the work of freelance professionals and work with printers.Demonstrated ability to work as a team leader and member.Proficient in supervising, planning, and managing projects.Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, work near moving mechanical parts; fumes or airborne particles and risk of electrical shock. The noise level in the work environment is usually moderate.Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.The employee must occasionally lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include Close vision, Distance vision, Peripheral vision, Depth perception and Ability to adjust focus. While performing the duties of this job, the employee is frequently required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance and stoop, kneel, crouch, or crawl.Annual Salary Wage Range:
$98,555.26 to $121,000.00Comprehensive health coverage availableTuition Assistance (spouse and dependent eligibility)10 Paid HolidaysFSA, Pet Insurance, Legal Services, Identity Protection Services, and more!
#J-18808-Ljbffr