Senior Director Performance Marketing
Erie Home - Toledo, Ohio, United States, 43614Work at Erie Home
Overview
- Apply
Overview
Responsibilities
Strategy Development and Execution:
Develop and implement performance marketing plans in channels including paid search, paid social, affiliate marketing, video and audio to achieve business objectives and drive measurable results.
Data Analysis and Insights:
Generate actionable insights and recommendations to improve campaign performance and inform strategic decisions by utilizing data analytics to track, measure, and analyze the effectiveness of performance marketing campaigns.
Budget Management:
Manage the performance marketing budget, ensuring efficient channel and campaign allocation to maximize ROI. Monitor and report on budget performance, adjusting as necessary to meet financial targets.
Team Leadership:
Build, mentor, and lead a high-performing performance marketing team, fostering a culture of innovation, accountability, and continuous improvement.
Cross-Functional Collaboration:
Collaborate with other departments, including brand marketing, analytics, IT, sales, finance and operations to ensure alignment of performance marketing strategies with overall business goals.
Technology and Tools:
Stay current on industry trend and technologies to evaluate, implement, and manage the optimal set of marketing technologies.
Experience and Qualifications
Bachelor’s degree in marketing, Business Administration, or a related field (MBA preferred).
Minimum of 10 years of experience in performance marketing, with at least 5 years in a leadership role.
Proven track record of developing and executing performance marketing strategies with multi-million-dollar budgets.
Marketing experience in the home services industry a plus.
Strong understanding of digital marketing channels, tools, and best practices with expertise in Google Ads / PPC / Meta / YouTube / Affiliate Marketing.
Excellent analytical skills and experience with data-driven decision making.
Strong leadership, communication, and interpersonal skills.
Job Type: Full-time
Pay: $150,000.00 - $200,000.00 per year
Benefits:
401(k)
Dental insurance
Health insurance
Life insurance
Paid time off
Vision insurance
Schedule:
8 hour shift
Monday to Friday
Application Question(s):
Do you have a minimum of 10 years of experience in performance marketing, with at least 5 years in a leadership role?
Do you have a proven track record of developing and executing performance marketing strategies with multi-million-dollar budgets?
Do you have marketing experience in the home services industry?
Education:
Bachelor's (Required)
Experience:
Marketing: 1 year (Preferred)
Work Location: Hybrid remote in Toledo, OH
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