Social Media & Influencer Manager
Fossil - Bronx, New York, United States, 10400Work at Fossil
Overview
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Overview
Fossil Group is looking for an innovative Social Media and Influencer Manager to join our Owned Brands Team and support the brand strategy for FOSSIL, Michele and Zodiac. This role will report into the Social Media Senior Manager.
What You'll Do
Influencer
Strategy & Execution
Develop and implement comprehensive influencer strategies aligning with brand objectives and target audience to enhance brand visibility and engagement.Work within house or with agency to identify and evaluate potential influencers based on relevance, reach, engagement, and alignment with brand values, ensuring a strategic fit for collaboration.Lead the creation of influencer-focused content plans, optimizing channels and platforms to maximize reach and impact.Provide strategic support to the overall social media strategy, ensuring influencer efforts seamlessly integrate with broader marketing objectives.Analyze campaign performance, deriving insights and actionable recommendations to continually optimize influencer strategies for improved results.Collaborate with cross-functional teams to align influencer initiatives with product launches, events, and marketing campaigns.Act as a brand ambassador, representing the organization in communications with influencers and fostering a positive brand image within the influencer community.Collaborate with the paid team and external agencies to pinpoint high-performing influencer content, strategically selecting pieces for optimal results through paid amplification.
Campaign Management
Manage and track budgets allocated for influencer collaborations, ensuring efficient use of resources and ROI measurement.Collaborate closely with the brand team to align on SKUs and product selections, managing the ordering process efficiently and effectively.Track and ship products to influencers, utilizing one-day contractors for assistance as needed.
Who We Are
At Fossil Group, we dare to dream, disrupt, and deliver in a better way. We are committed to creating great watches, jewelry, and leather goods by investing in technology and long-term value creation. We do this by living out our core values - Authenticity, Grit, Curiosity, Humor and Impact - each and every day, continually powered by purpose and our people. Come be a part of Fossil, where we thrive on diversity, innovation, uniqueness, and inclusion!
Your Skills
Bachelor's Degree in Social Media, Communications, Journalism, Marketing, or other related field is highly desired5+ years of professional experience in an influencer focused roleAbility to prioritize projects and collaborate with other team members is a mustStrong organizational skills and social/digital-first thinking is a mustKnowledge of social media platforms: Facebook, Instagram, Pinterest, YouTube, Twitter and TikTokKnowledge of Google AnalyticsAccommodations Statement
We are committed to creating an inclusive culture and strongly encourage candidates of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents and individuals with disabilities to apply. If you need accommodations at any point during the interview process please let us know at applicationaccommodation@fossil.com.
#LI-Hybrid#LI-MF
The pay range for this role is $113,000 - $120,000. The actual salary offered will take into account a wide range of factors, including skills, experience and location.
The Perks
Comprehensive benefits package inclusive of health and well-being services401(k) match and education on retirement planningPaid parental leave for eligible employees, and a Return Back to Work program for new parents and caregivers to phase back into work on a reduced scheduleGenerous Paid Time Off including Floating Holidays, Volunteer Time, and Summer Flex FridaysHybrid working schedulesTuition Reimbursement on approved programsFossil Merchandise Discounts