Social Media Director
Gravity Global - Minneapolis, Minnesota, United States, 55400Work at Gravity Global
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Overview
lead for our US accounts, playing a pivotal role in shaping and executing our
clients' social media strategies. This role requires a deep understanding of
social media platforms, trends, and technologies to support content creation,
audience listening, posting, and tracking analysis. You will partner closely
with clients, becoming a subject matter expert in their business, and
collaborate with our creative, media, PR, and strategy teams to provide truly
integrated solutions.You will oversee a team of managers and strategists,
ensuring that our social media efforts not only engage communities but also
drive differentiated results. You will be responsible for the overall client
experience, from leading annual planning sessions and quarterly business
reviews (QBRs) to delivering innovative, social-first content that aligns
with our audience-first approach.Key Responsibilities:Lead
and manage social media strategy for US accounts, focusing on B2C and
B2B clients across various industries.Partner
with clients to become a subject matter expert in their business,
providing strategic insights and solutions that align with their goals.Adopt
and implement an audience-first approach to create compelling,
multi-platform social media content that meets users at the right stage
of their journey.Utilize
social listening and posting technologies such as Sprout Social,
Hootsuite, Brandwatch, and Buffer to drive informed decision-making.Track,
analyze, and report on social media performance using tools like Google
Analytics, Sprinklr, and native platform analytics.Lead
the development of community engagement strategies that drive brand
loyalty and differentiated results.Collaborate
with creative, media, PR, and strategy teams to provide holistic
solutions that meet client objectives.Oversee
a team of social media managers and strategists, fostering a
collaborative and results-driven environment.Conduct
annual planning sessions and quarterly business reviews (QBRs) with
clients to align on strategy, performance, and future opportunities.Stay
current with the latest social media trends, platform updates, and
industry best practices to ensure our strategies remain cutting-edge.REQUIRED EXPERIENCE:Proven
experience in a senior social media role within an agency environment,
with a strong track record of success across B2C and B2B clients.Expertise
in social media platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok,
YouTube, etc.) and social listening/posting tools (e.g., Sprout Social,
Hootsuite, Brandwatch, Buffer).Strong
understanding of social media analytics and reporting tools (e.g., Google
Analytics, Sprinklr, native platform analytics).Excellent
client management skills with the ability to build strong, strategic
partnerships.Exceptional
leadership skills with experience managing and mentoring a team.Strong
communication, presentation, and interpersonal skills.Ability
to think strategically and creatively, with a passion for social media and
digital marketing.Familiarity
with industry-specific trends in food, finance, SaaS, healthcare, and
aerospace is a plus.WHAT WE CAN OFFER:Comprehensive
Medical, Dental, Vision and supporting benefits package401K/Roth
MatchPaid
Parental LeaveFlexible
Vacation and Summer FridaysPurposeful
and considerate in our hybrid approachGreat
company culture: Certified Best Places to Work 2022Company-paid Life Insurance and Long Term Disability, and so much moreThe salary range below includes variations between all locations and offers a reflection of the highest potential and/or eventual salary in this position. There is not a standard offer, as each is based on experience, location, and other factual criteria. With an impressive PTO policy and career growth opportunities, a competitive salary is just one rich benefit of a position at Gravity Global.Salary Range: $80k - $105kDoes this sound like you?Please apply through our Careers Page. Once submitted, there is no need to call. While we thank you in advance for your interest, please know that due to our high volume, we will only reach out to those whose experience and skills most closely match the requirements of the position.Gravity Global offers a rewarding environment, where every associate is valued. We appreciate all members of the team, and we are an Equal Opportunity Employer.Gravity Global participates in E-Verify during the onboarding process. Find the Notice of E-Verify Participation and Right to Work posters here.
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