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Media Channel Partnership Manager, User Growth

Media Channel Partnership Manager, User Growth

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Responsibilities
About the team
Lead business development efforts for TikTok and other ByteDance global products in the U.S. market, including influencer marketing, innovative promotional campaigns, and creative asset procurement. Responsibilities include, but are not limited to, expanding influencer and agency partnerships, handling negotiations, contract execution, and payment processes.
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Responsibilities
- Collaborate with a variety of external partners and channels in the U.S. and Europe, including influencer agencies, affiliate marketing networks, community-based marketing, creative production vendors, and cross-brand collaborations.
- Evaluate and map agency capabilities, set performance goals aligned with business objectives, and manage daily/weekly execution. Continuously optimize delivery quality and service levels through supplier performance assessments.
- Conduct regular research and analysis on market trends, competitive strategies, and user growth practices; deliver actionable insights in the form of structured reports.
- Apply data-driven logic to all business development efforts, ensuring measurable results across project management, tracking, and retrospective analysis.

Qualifications
Minimum Qualifications
- Bachelor’s degree or above.
- At least 2 years of experience in digital marketing or business development, particularly in influencer marketing. Preference will be given to candidates with experience in overseas user acquisition, startup environments, or influencer/marketing agencies in the U.S.
- Strong understanding of the U.S. and European digital markets, with proven experience working with local agencies, platforms, or marketing channels. Familiarity with internet trends and strong sensitivity to market dynamics and performance data is essential.
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Preferred Qualifications
- Excellent interpersonal and communication skills, with the ability to manage cross-functional collaboration and external partnerships effectively.
- Strong execution and organizational abilities, with the flexibility to work across different time zones and under pressure.
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About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.


Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.


TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request


Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $100000 - $180000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Technology, Information and Internet

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