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Job Summary: Are you a creative with a passion for storytelling and a keen eye for detail? We're looking for a Madison-based Content Specialist to join our vibrant agency team at Socially Inspired. You'll craft engaging content for diverse audiences across multiple clients, helping to enhance their brand voices and drive marketing objectives. If you love creating captivating content and keeping up with social media trends, we want to meet you!

Key Responsibilities:

Content Creation and Development:

• Write, edit, and proofread high-quality content for various platforms, including social media content, and emails tailored to multiple clients.
• Collaborate with the marketing and sales team to develop content that aligns with each client's brand voice and marketing goals.
• Generate fresh ideas and content that captivates and engages different audiences.

Content Strategy:

• Assist in developing and executing content strategies that support each client's business objectives.
• Conduct research to understand each client's target audience and industry trends.
• Plan and maintain content calendars for multiple clients to ensure consistent and timely content delivery.

Visual Content:

• Create engaging content and reels tailored to various platforms.
• Design creative assets using Canva or similar tools.
• Ensure visual content aligns with each client's brand guidelines and resonates with their audience.

Social Media Trends and Research:

• Keep up with the latest social media trends, tools, and best practices.
• Conduct research to support content creation and strategy development.
• Adapt content strategies based on the latest trends and insights.

Client Collaboration:

• Work directly with clients to understand their needs and objectives.
• Develop content that aligns with each client's brand and goals.
• Maintain strong relationships with clients to ensure satisfaction and ongoing collaboration.

Event Attendance:

• Attend client and industry events in the Madison area to capture content and engage with audiences.
• Create live content during events, including photos, videos, and social media updates.
• Network with industry professionals and stay informed about industry trends.

Collaboration and Coordination:

• Work closely with cross-functional teams, including design, marketing, and sales teams, across multiple clients.
• Collaborate with influencers and partners to create compelling content.
• Ensure all content is consistent with each client's brand voice and guidelines.

Qualifications:

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Proven experience as a Content Specialist, Copywriter, or similar role in an agency setting.
• Excellent writing, editing, and proofreading skills.
• Creative mindset with the ability to generate engaging content ideas.
• Strong organizational and multitasking abilities.
• Ability to work independently and as part of a team.

Preferred Skills:

• Experience with graphic design tools like Canva.
• Knowledge of social media management tools (e.g., Hootsuite, Sprout Social, Buffer)

Benefits:

• Competitive salary
• Health, dental, and vision insurance
• Paid time off and holidays
• Professional development opportunities
• Flexible work environment



Join Socially Inspired and be part of a team that values creativity, innovation, and impactful storytelling. We look forward to welcoming a talented and passionate Content Specialist to our team!