Location:Flower Mound, TXHybrid - Flower Mound, TX777 International Parkway3rd FloorFlower Mound, TX 75022, USAAbout Home Franchise Concepts:Home Franchise Concepts is one of the largest franchising systems in the home improvement goods and services space. The Company’s brands: Budget Blinds, The Tailored Closet, Premier Garage, AdvantaClean, LightSpeed Restoration, Kitchen Tune-Up, Bath Tune-Up, Two Maids, Aussie Pet Mobile and Concrete Craft are consistently rated at the top of their categories and supported by more than 3,500 franchise territories in the U.S., Canada and Mexico.Home Franchise Concepts is a subsidiary of JM Family Enterprises, a family-owned, professionally managed diversified automotive company. To diversify their portfolio, JM Family acquired Home Franchise Concepts in 2019 as their first non-automotive acquisition. The Company fit JM Family’s key investment criteria: asset-light with strong free cash flow characteristics and a track record of growth in an industry with long-term tailwinds. Since the acquisition, the Company has doubled the number of brands under management and is committed to continued, rapid profitable growth.About the Job:The Digital Marketing Content Creator plays a pivotal role in driving the growth and expansion of Home Franchise Concepts and our family of brands through the acquisition of new franchisees. This individual will collaborate with both the marketing and franchise development teams to develop and deploy omnichannel creative content and optimize strategies to attract potential franchisees.Essential Job Functions:Content Management – Lead the creation, editing and maintenance of all social and email marketing channels to develop compelling and engaging content. Collaborate with the creative and brand teams to ensure brand consistency across all franchise-related content.Social Media – Create overall strategy for organic social media for franchise development, develop social media content and create monthly marketing calendars based on overall strategy.Channel and Audience Targeting – Perform research on current benchmark trends across franchise development/brand audience preferences using analytical tools such as Google Analytics.Reporting & Analytics – Monitor and analyze campaign performance, lead generation, and conversion rates on managed campaigns using relevant metrics and tools.Competitive Research – Monitor competitive activity across all social media platforms and report monthly.Cross-Functional Collaboration – Work closely with cross-functional teams, including brands, shared services, operations and franchise sales to ensure seamless integration of content and campaigns with overall marketing efforts.Continuous Learning – Stay updated on franchise industry trends, competitors, and emerging marketing techniques to ensure our brands remain competitive.Other projects or responsibilities as needed.Qualifications:Bachelor’s Degree (marketing or related – franchise experience preferred)2-3 years digital marketing experience, preferably within a service or franchise organizationProficiency in design and marketing CRM software (i.e. Canva, Adobe, Sprout Social) and social media platforms (LinkedIn, Facebook, Instagram, YouTube).Experience editing audio and video for short form and podcasts preferred.Highly proactive, self-starter individual who can work with multiple internal and external stakeholders, at all levels, and maintain great relationships.Creative mindset and problem solverTeam player and collaborative, ability to influence others.Organized, ability to manage multiple tasks, prioritize, see the big picture and escalate issues appropriately.Excellent communication skills - verbal, written, presentations, phone skills.Ability to travel, as needed, to team meetings or company/industry conferences.To perform this job successfully, an individual must be able to perform each essential job function satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.EQUAL OPPORTUNITY EMPLOYERHome Franchise Concepts is an Equal Employment Opportunity employer. We are committed to recruiting, hiring, retaining, and promoting qualified associates without regard to any characteristic protected by law.DISABILITY ACCOMMODATIONSIf you have a disability and require a reasonable accommodation to complete the job application process, please contact HFC's Talent Acquisition department at HR@gohfc.com for assistance.
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Digital Marketing Specialist- Franchising