Digital Marketing Manager
Solar Landscape - Asbury Park, New Jersey, us, 07712Work at Solar Landscape
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Overview
Oversee digital marketing programs for acquiring community solar subscribers. Work closely with our digital marketing agency to develop test plans, creative and copy, and optimization strategies. Use data-driven insights to optimize marketing strategies and achieve subscriber targets.Execute our landing page strategy for all incoming subscriber acquisition traffic. Make page enhancements and conduct testing to drive improved subscriber conversion rates.Partner with internal and external teams to establish trigger/drip email campaigns to drive improved subscriber conversion rates and reduce churn rates.Manage the Solar Landscape website, oversee SEO strategies, and ensure the website is clearly communicating Solar Landscape’s value proposition to community solar subscribers and commercial real estate companies.Work with the VP of DTC Marketing to evolve our digital measurement and analysis capabilities. Track key performance indicators (KPIs) such as response rates, conversion rates, and subscriber acquisition cost. Generate regular reports on campaign performance and present findings to leadership.Qualifications
Bachelor’s degree in marketing, business, or related field.Proven experience (3+ years) in a digital marketing/growth marketing role with a focus on hitting performance targets.Proficiency in Google Ads, Meta Ads, Google Analytics; familiarity with Microsoft Dynamics, WordPress, and email marketing platforms are preferred.Proficiency in marketing analytics and reporting, with the ability to derive insights and make data-driven decisions.Excellent communication and collaboration skills.Passion for sustainability and clean energy.Benefits and PerksSolar Landscape’s company culture is second to none.Our employees combine our mission, grit and drive with a rebel’s attitude that is changing the industry:·Located in the heart of historic Asbury Park, our state-of-the-art office space offers flexible workstations encouraging collaboration and movement.·Employees come together to eat every day! Like in a home, our gourmet kitchen is the heart of the office. Solar Landscape has a full-time in-house chef cooking daily farm-to-table meals using locally sourced organic food.·Also included in employees is our competitive compensation package; a 401(k) employer-match; health, dental, & vision insurance, flexible paid time off and holiday PTO; We provide healthy snacks, coffee, volunteer opportunities, company outings, and more!
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