Paid Media Specialist Job at Solomon Page in New York
Solomon Page - New York, New York, United States
Work at Solomon Page
Overview
- View job
Overview
Responsibilities:
- Manage and distribute first party audiences to our marketing platforms utilizing our data management tools
- Project manage and provide updates on critical audience initiatives
- Regularly audit and update our audience setup at the g
- Work closely with stakeholders to identify new audience segmentation use cases and coordinate with Data Product on requirements for paid media enablement and activation
- Utilize holistic project management tools such as Jira, Airtable, & Google Sheets
- Support the Audience Manager on projects related to future-proofing the paid media stack
- Support A/B testing, incrementality studies, and other performance measurement techniques to validate and evolve targeting tactics.
- 3+ years experience in Marketing Tech, Performance Marketing, Advertising In-house Marketing or Agency experience
- Experience working across marketing channels such as social, programmatic, search, CTV to achieve customer acquisition and retention goals
- Familiarity with consent management and privacy-first marketing practices (e.g., GDPR, CCPA, VPPA).
- Understanding of martech stack architecture (e.g., how CDPs, CRMs, and ad platforms integrate)
- Knowledge of cross-device attribution and identity resolution
- Knowledge of data enrichment, propensity modeling, or customer lifecycle frameworks.
- Detailed oriented with proven success in process development and execution
- Excellent communication and collaboration skills; experience working cross-functionally with media, legal, data product and tech/engineering teams.
- Passion for storytelling, audience behavior, and entertainment marketing.
The Solomon Page Distinction
Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers - which sets us apart in the industries we serve.
About Solomon Page
Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook , and LinkedIn .
Opportunity Awaits.
#LI-JP4