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The Director, Integrated Planning delivers data-driven plans and brings Creative Media to life by designing, presenting, and overseeing our agency’s client output from the Activation Department (channel level media planners/buyers, influencer marketing experts, and social media). Working “full stream” (up and down), the Director, Integrated Planning is an always-on role that is part of all important client activity. They collaborate with a core team that also includes Client Services, Analytics, and Creative. The Senior Director, Integrated Planning is responsible for bringing holistic, innovative, and creative thinking to our work.

Responsibilities

• Co-develop brief with Client Services, kicking off and leading Activation team to write data-driven, innovative, and creative media recommendations
• Partner with Analytics Lead for plan framework and measurement approach
• Present recommendations with a cohesive narrative to clients, including senior level clients
• Lead internal teams through activation of approved recommendations through close partnership with internal Client Services team
• Actively engage in optimizations, testing, and key reporting initiatives
• Oversight of client flowchart development and maintenance
• Elevates agency's planning product and delivers thought leadership
• Author cross-channel POVs for clients and for the agency
• Manages a team of direct reports and lead planning across large complex clients
• Travel up to 20%

Qualifications, Education & Experience

• 8+ years agency experience in media or planning role across multiple channels
• Must have prior retail client experience
• Unwavering client and team strength, with natural ability to build widely felt trust and rapport
• Tireless and impeccable communication with internal and external teams, driving for big picture comprehension and clarity of roles and tasks across all team members
• Excellent listening and critical thinking skills to understand diverging opinions and ideas from SMEs, ultimately making the right call for a client
• Consumer empathy that translates into highly engaging and high performing work when deployed in market
• Proven ability to spot the need to pull in other team members for help and for depth, with the humility to act on it and share the spotlight appropriately
• Ability to inspire, deliver, nurture, and celebrate innovation and creativity
• Celebrating success widely and giving needed feedback to individuals directly, diplomatically, and decisively
• Confidence to command a room to ensure strategy is heard and aligned on by all parties