Performance Marketer, Display & Video
Williams-Sonoma, Inc. - San Francisco, California, United States, 94111Work at Williams-Sonoma, Inc.
Overview
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Overview
About the Team
Williams-Sonoma, Inc. is looking for a Performance Marketer - Display/Video, to oversee planning, strategy & execution of our programmatic and publisher-direct campaigns for 1-2+ brands within the Williams-Sonoma, Inc. portfolio. Our job is to work closely with internal teams (Brand, Creative, Data Science, Measurement) and external partners (DSPs, SSPs, publishers) to lead the end-to-end media buying cycle, including vetting new vendors/platforms, testing & learning, and analyzing data to inform optimizations & future buys.
As a Performance Marketer - Display/Video, you will have an opportunity to work directly in two DSPs and partner with various premium publishers to execute upon personalized full-funnel strategies aimed to acquire new customers, increase sales, and maximize return on ad spend. You will also be heavily involved in the creative process, managing new asset builds and seasonal creative swaps/trafficking. Initial responsibilities will focus on display, video, native, social display and rich media formats, but can grow to include emerging channels (CTV, DOOH, audio) as we continue to vet new, innovative opportunities.
Candidates applying to this role should have prior exposure to paid media and familiarity with ad tech platforms. Experience working with direct response advertisers preferred.
Responsibilities
Aid in the development of evergreen & seasonal media plans for full-funnel programmatic and/or publisher-direct campaigns. Includes sourcing audiences, requesting assets, and setting up campaigns
Simultaneously manage multiple programmatic campaigns across various tactics (site retargeting, retention/CRM, prospecting, contextual targeting) whilst hitting or exceeding KPIs
Stay apprised of current & new platform functionality and/or data offerings and successfully deploy on relevant campaigns
Regularly analyze reporting to pinpoint key business drivers & opportunities for improvement. Identify trends/insights to further optimize campaigns
Manage budgets closely, ensuring pacing is on track & weekly/monthly targets met
Work with Audience Strategy team & external partners to source, evaluate & test first and third-party data for campaign execution/optimization
Align closely with Brand & Creative teams to share best practices for digital assets and manage seasonal creative request/refresh process
Improve efficacy of dynamic ads through iterative concept testing, product feed enhancements & integration of first-party personalization models
Educate Brand partners on best practices, platform & process changes, new strategies, & opportunities for testing
Collaborate with external partners to provide platform feedback, inform their product roadmaps & participate in alphas/betas
Stay abreast of industry trends & ensure WSI is at the forefront of digital advertising; be the subject matter expert on Display/Video for WSI
Criteria
1+ years of experience in paid media with a focus on direct response/performance-optimized campaigns
Familiarity with ad platforms, verification platforms, dynamic creative, reporting/BI tools
Data-driven - the ability to analyze raw data, draw conclusions, & create actionable recommendations
Strong project management skills & the ability to quickly react to changing priorities & deadlines
Excellent written & verbal communication skills with an ability to synthesize technical detail & communicate to all levels/functions across the company
Intermediate to advanced Excel skills (pivot tables, vlookups, sumifs, etc.)
A desire for continued learning and to innovate/push the status quo
Entrepreneurial spirit & the ability to work in an adaptive, fast-paced environment
Bachelor's Degree or equivalent experience required
This role requires being onsite in the San Francisco office
Technical Competencies required:
Familiarity with various ad tech including ad servers, site analytics tools, DSPs, data onboarding, dynamic creative, and data partners
Intermediate to advanced Excel skills (pivot tables, vlookups, sumifs, etc.)
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We believe in People First
We firmly believe that working in a culture focused on diversity, equity, and inclusion spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. Our DEI initiatives prompt associate participation and engagement, aligning with our core vision to reflect the communities where we do business and put people first.
Benefits Just for You
Depending on your position and your location, here are a few highlights of what you might be eligible for:
A generous discount on all Williams-Sonoma, Inc. brands
A 401(k) plan and other investment opportunities
Paid vacations, holidays, and time off to volunteer
Health benefits, dental and vision insurance, including same-sex domestic partner benefits
Tax-free commuter benefits
A wellness program that supports your physical, financial, and emotional health
Your Journey in Continued Learning
In-person and online learning opportunities through WSI University
Cross-brand and cross-function career opportunities
Resources for self-development
Advisor (Mentor) program
Career development workshops and learning programs
Speaker series
WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration
This role is not eligible for relocation assistance.
Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
The expected starting pay range for this position is $65,000 - $77,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.