Manager, Media Analytics
Publicis Groupe - Chicago, Illinois, United States, 60290Work at Publicis Groupe
Overview
- Apply
Overview
Submit your CV and any additional required information after you have read this description by clicking on the application button.Fiercely devoted to partnering with ambitious brands driven by an insatiable hunger for growth, we harness the immense power of the Publicis Media network to drive better outcomes overnight.At Infinite Roar, we're driven by the exhilaration of the hunt and the triumph of the catch, all the while serving as faithful guardians of our brand we serve. It’s an evocation of our heritage as a "king of the jungle," as well as a recognition of the need of aspiring leaders to outshout the competition without having to outspend it.Under the direction of dynamic leaders with hands-on experience helping disruptor and challenger brands make outsized noise in the market, Infinite Roar delivers boutique service and insights alongside world-class buying clout, research and tools, and results.Job Description
Overview:The Manager, Media Analytics & Insights is a key driver of insight and strategic thinking. The primary responsibility of the Manager is to provide analytics-based strategic insights and directions to aid in the development of media and communications initiatives.This position requires both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, proficiency at problem solving, and a critical understanding of offline and online media. The candidate must have a proven track record in data-rich analyses and be a team player. A ‘roll up the sleeves’ approach is mandatory and a ‘get it done’ attitude is a must. Specific responsibilities include coordination between the research, analytics, and media teams to ensure high quality analytical projects are effectively delivered.Successful candidates will be multi-dimensional rising stars who are able to employ complex problem-solving skills, and are able to communicate these succinctly to a broad client and media stakeholder audience.Role Objectives:Work with Associate Media Director to design and execute analytical plans to improve the effectiveness of communications programsPerform hands-on analysis in support of results, including development of conclusions and implicationsSupervise and mentor AnalystsTeach Analysts to perform ongoing analysis to ensure the timely adjustment/optimization of campaignsDevelop and maintain SQL-based or other structured reporting systemUnderstand dashboards and provide recommendations based on MMM findings or other statistical testing to media planning/buying decisioningPartner with cross-functional stakeholders on a daily basis to plan, execute, and analyze projectsSupport agency new-business process as requiredQualifications 3-5 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand.Working knowledge of databases and SQL preferredKnowledge of media and website measurement technologiesAd serving platformWebsite analytics softwareQuantitative education or experience preferred (Statistics, Social Sciences, Economics, Quantitative Marketing).Strong analytical skills – able to analyze raw data, draw conclusions, and develop actionable recommendationsProven ability to communicate complex, technical concepts to broad based stakeholder audienceAdditional Information All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr