Sr Manager Customer Marketing - In Office
Lowe's - Mooresville, North Carolina, United States, 28115![Lowe's](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
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Overview
Collaborate with VP and Director to develop segment strategy and plan that will drive higher engagement – leading the development of briefs and serving as the integrator across marketing and broader organization
Lead direct and indirect team members who work closely with cross functional partners, business owners, and other key stakeholders to develop effective segment specific marketing campaigns that meet critical KPIs
Strong analytical and data comprehension with experience working across data platforms to look for trends and monitor changes within specific customer segments
Work directly with partnership functions through the POD and/or Brand Marketing relationships to connect with business intelligence, data analytics, IT, Finance, Supply Chain, store ops, merchandising and Pro Services to identify critical service areas across the omni-channel journey that may have unmet needs and require solutions to create a true end to end customer journey
Measure and report KPIs, with ongoing efforts to continuously analyze data, identify trends, and identify continuous improvement opportunities to better drive our initiatives
Identify what is possible with existing data, but also identify future needs to best deliver on personalization and new growth strategies via the Lowe’s Media Network
Experience in informing communication plans, tactical campaign plans with customer journey insights
Working understanding of marketing channels including how they work, supporting technology, their capabilities, and their limitations
Comfortable operating in constant, rapid test & learn environment and driving organizational change through action
Ability to drive leadership stakeholders to decisions
Be the customer champion and effectively communicate customer segment strategy outside of own functional area to gain alignment
Strong understanding of and relationships with Business, including ability to communicate Pod perspectives, needs, goals, etc.
Experience managing and working within cross-functional teams
Required Qualifications• Bachelor's Degree Marketing, Digital, E-Commerce or related field and 5-7 years of Data-driven Marketing Experience•
4+ Years Leadership experience and knowledge of customer marketing including loyalty marketing and personalized engagement marketing•
2+ Years Experience in a large retail environment or ecommerce company that serves Fortune 500 companies
Preferred Qualifications• 2 Years Leadership experience at a retailerAbout Lowe’sLowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit
Lowes.com
.Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
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