Senior Product Manager | Digital Marketing
Entrata - Lehi, Utah, United States, 84043Work at Entrata
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Overview
The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.Responsibilities:
Lead cross-functional teams in the end-to-end product development lifecycle for our Digital Marketing products (CRM, website development, marketing analytics, reputation management, paid and organic search, and more), integrating AI capabilities to enhance user experiences and streamline processes.Define and communicate product vision, strategy, and roadmap that aligns with business objectives and customer needs.Collaborate with engineering, design, marketing, and sales teams to ensure successful execution of product plans, with a focus on enterprise clients.Conduct thorough market research, competitor analysis, and customer feedback analysis to identify new opportunities and features.Prioritize and manage product backlog, using data-driven decisions to deliver high-impact features on time.Develop and maintain detailed product requirements, user stories, and specifications for development teams in the US and in India.Evangelize the product internally and externally, presenting revenue-enabling capabilities to stakeholders, customers, and industry events.Drive agile development methodologies, continuous improvement, and iterative release cycles for products.Monitor product performance metrics, analyze user behavior, and gather insights to inform product enhancements.Stay current with industry trends, emerging AI technologies, and best practices to drive innovation in our products.Minimum Qualifications:
Bachelor's degree in Computer Science, Engineering, or related field, or higher education degree in business, law or related field.Digital Marketing experience either on the agency side or on the SaaS side, and the ability to demonstrate and articulate a deep understanding of digital marketing concepts and customer needs.5+ years of experience in product management or related roles within the software industry.Strong understanding of software development processes and methodologies.Exceptional communication skills, with the ability to present complex concepts clearly and persuasively.Proven ability to navigate enterprise companies purchasing software.Proven track record of successfully launching and managing software products.Strong analytical skills with the ability to interpret data insights and make informed decisions.Strong experience with Agile/Scrum methodologies and product management tools.Previous experience working with cross-functional, geographically dispersed teams and enterprise customers.Preferred Qualifications:
2+ years experience as a software engineer or related role within the software industry.Experience working with Data Science teams to solve problems with large data sets.MBA
Benefits:Flexible and transparent culture
with remote and hybrid work options, generous vacation time, and frequent company recharge days for work-life balance.Comprehensive medical, dental, and vision coverage , including fertility benefits, available for eligible employees and their families.HSA/FSA options
and employer-paid disability benefits provided for eligible employees.Access to 401(k)
or similar retirement plans with employer matching for eligible employees, ensuring long-term financial security.Wellness initiatives
promoting physical and mental well-being , access to an onsite gym at HQ, mental health resources, wellness challenges, and employee assistance programs.Family-centric leave policies
supporting new parents during significant life events.Entrata Cares programs offering
opportunities for volunteerism, charity events, and giving back to our community .Exclusive Previ cell phone plan
and discounts on services or local business partnerships for additional employee benefits.Bi-annual
swag drops
for employees.Currently, Entrata hires in various states for Exempt and Non-Exempt roles. If you choose to apply and do not live in one of these states, your application may be reviewed on a case-by-case basis and salary ranges will be provided if required by state law.Entrata is dedicated to creating a workplace where a diverse and inclusive team thrives in an environment free from discrimination. We provide equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, protected veteran status, or any other applicable characteristics protected by law.It’s a great place to work! Will you join us?
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