Content & Digital Marketing Specialist
Apple Montessori Schools - Fairfield, New Jersey, us, 07004![Apple Montessori Schools](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Apple Montessori Schools
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Overview
Are you excited by the opportunity to be the voice of a mission-oriented company and create compelling content on its behalf? Are you a social media expert who is inspired by the ever-changing landscape and how to leverage it to effectively share a brand’s story? If this sounds like you, we’d love to meet you!
Apple Montessori Schools has a 50-year history of empowering young children to reach their fullest potential through early education. The AMS marketing team supports the company’s local, regional, and brand initiatives, and is seeking a strategic, creative, and organized Content & Digital Marketing Specialist to join our team. This person will be responsible for creating timely, relevant content which elevates our brand and maintains a consistent voice across several digital & offline channels.
This role will report to the Sr Marketing Manager and
focus on the following key areas :
Content Development & Planning:
Create content and maintain content calendar for all marketing channels in line with defined strategy and business objectives, including the AMS Blog.Social Media Marketing:
Craft timely, relevant, and brand-appropriate postings for all AMS social platforms to engage audiences and grow respective follower counts. Support individual schools by creating custom events and sharing local initiatives.Email Marketing:
Coordinate email marketing activities from company newsletters to CRM email deployments.Website Management:
Own website content, including maintaining up-to-date location, program, & event information and promoting the AMS Merch Store & Blog. Be a key player in website development updates.Performance Marketing & Digital Listings:
Coordinate digital advertising activities in partnership with Agency to drive customer acquisition among AMS’ new and existing school locations. Manage all listing sites to ensure accurate information is displayed for all locations.Search Engine Optimization:
In partnership with Agency, ensure AMS digital properties are optimized for organic search and continuously monitor and update as needed.Referral Marketing:
Manage, promote, and report on AMS referral marketing programs aimed at driving new customer acquisition.Reviews Management:
Monitor & share reviews internally and respond where appropriate. Track AMS cross-platform reviews, share successes with company and develop tactics for encouraging new reviews.Analytics:
Create reports from Google Analytics and any other marketing platforms as needed.Ensure all marketing activities are coordinated in a timely manner, tracked appropriately and on budget.Handle a range of projects from admin-type tasks to taking the lead on new projects.
RequirementsCurrently work from home based.Must be located in NJ/NY/PA area as this role will require travel within NJ.Must be regularly available and willing to work at least required hours per day and overtime/weekends as requested.
QualificationsA Bachelor’s degree in Communications or Marketing preferred, but not required.3-5 years marketing experience preferred, but not required.Proficiency across various marketing platforms and management tools (social scheduling, email marketing, website CMS) as well as Word, Excel, Outlook and other web-based applications.Outstanding written and oral communication skills with the ability to effectively communicate a brand voice and influence/persuade.Problem identification and resolution skills.Ability to build positive relationships within organization and with vendor partners.Strong organizational skills and impeccable attention to detail.Results-oriented team player with proactive “can do” attitude who thrives on collaborating with others.Understanding of tracking mechanisms and ability to communicate success of initiatives.
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