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Sr. Demand Generation Manager, Paid Media / SEM

Join us on our mission to make a better world of work.

Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.

We’re seeking a data-driven problem solver with a growth mindset to join the Global Demand Generation team as the Demand Generation Manager, Paid Media/SEM. With deep expertise in paid search and acquisition strategies, you will play a crucial role in our team’s success, owning our largest paid media channel and scaling experimentation. You will manage a multi-million dollar annual budget, support the execution of account-based marketing campaigns, and develop A/B and multi-variate testing roadmaps to unlock growth, efficiency, and audience insights.

Working closely with Demand Gen, Marketing Ops, Web, Regional Marketing, Product Marketing, you’ll build, optimize, and scale targeted paid campaigns to support account-based marketing efforts and lead acquisition strategies.

You have:

• Deep expertise in paid digital channels / performance marketing across search, social, and display channels (3+ years preferred). Hands-on experience managing paid search campaigns at scale is a must.
• Strong analytical mindset. Experience analyzing large datasets, website metrics, and internal conversion data with a proven ability to translate data insights into action.
• Proven track record of achieving Conversion (MQL, Opportunity, Pipeline, Revenue) and Efficiency targets; optimizing to reduce cost-per-acquisition, and improve conversion rates in order to hit target.
• Experience successfully building and executing an experimentation roadmap (i.e. A/B and multi-variate testing for creatives, messaging, landing page, bid strategies)
• Highly proficient with analytical tools (Excel, Looker, Google Analytics, Salesforce)
• Strong collaboration and communication skills; ability to drive projects forward across multiple teams and manage multiple campaigns at once
• You are a team player with an entrepreneurial mindset — you strive to unblock yourself and others, fix what’s broken, learn new tools and take ownership where needed to move the needle
• Experience marketing B2B and/or SaaS products

You will:

• Paid Search: Own the day-to-day management and optimization of our paid search programs to deliver against MQL, Pipeline, CAC and ROAS targets across Google Ads and Microsoft Ads.
• Account-based Marketing: build, deploy and launch paid media campaigns across paid social, display, content syndication, against our target segments and personas, in partnership with our ABX team.
• Landing Page: Drive optimization via experimentation on landing pages in close collaboration with Web, Design and Product Marketing
• Insights: provide deep insights into campaign performance, audience analytics, and more through regular analysis, reporting cadences, and feedback loops with the broader marketing team.

For this role, the estimated base salary range is listed below. In addition to base salary, your compensation package will include additional components such as equity and benefits. The actual base salary will vary based on various factors, including market and individual skills, capabilities and experience, objectively assessed during the interview process. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

Base Salary Range (US): $116,400 - $133,000 USD

We believe that our employees are the heartbeat of our success. We're committed to fostering a work environment that truly cares for and develops its people. In addition to providing a competitive compensation package, some of the key benefits we offer are:

• Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success
• Programs, coaching, and budgets to help you thrive personally and professionally
• Access to external providers for mental wellbeing and coaching support
• Monthly Camper Life Allowance: An automatic allowance paid out each month
• Team budgets dedicated to team building activities
• Intentional quarterly wellbeing pauses
• Extended year-end breaks
• Excellent parental leave and in-work support program
• 5 Social Impact Days a year
• MacBooks for you to do your best & a work from home office budget
• Medical insurance coverage for you and your family (Available for US & UK only)

Additionally, we don't just focus on our internal community; we believe in creating a better world of work for all. We're committed to diversity, equity, and inclusion.

Please keep reading...

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements. We strongly encourage you to apply if you’re interested: we'd love to know how you can amplify our team with your unique experience!

Thank you for taking the time to read this advert. If you decide to apply, as part of your application, we will ask you to complete voluntary diversity questions.

If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact

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This role is Hybrid and based in our San Francisco offices (1-2 days a week); Can you confirm you are okay with this arrangement? *We will not consider remote applications: *

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