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About cabi

cabi is a 23-year-old fashion brand celebrated for its one-of-a-kind Fashion Experience and personalized styling services, offered through cabi Stylists across the U.S., Canada, and the U.K.

We believe in the transformative power of fashion and storytelling to inspire confidence in women everywhere. Our team thrives in a collaborative, innovative environment where every member contributes to delivering exceptional experiences. At our core, we aim to connect deeply with our audience, offering clothing and a sense of style and empowerment.

The cabi Collection is primarily sold through trunk shows but is also available online and through our mobile app. Designed to meet women’s needs for all the moments in their lives, the Collection features contemporary workwear, sophisticated everyday looks, and elevated basics.

The Opportunity

We are seeking a Sr. Manager, Lifecycle Marketing & Engagement, to play a pivotal role in shaping cabi’s customer engagement strategy. This role will develop and manage cabi’s loyalty program and lifecycle marketing initiatives for two key audiences – our Hostess community (women who host styling experiences) and our Shopper community (customers who love and buy our fashion). In this role, you will own end-to-end loyalty program development, create personalized lifecycle campaigns for both Hostesses and Shoppers and leverage audience analytics to drive retention and growth. You will collaborate across teams to source exciting partnership rewards and ensure that every touchpoint aligns with cabi’s empowering brand culture. Success in this role requires a strategic thinker who is as comfortable analyzing data as they are brainstorming creative engagement ideas. You will champion a collaborative and empowering approach to marketing, working closely with cross-functional partners to build programs that foster loyalty, community, and long-term customer value. Ultimately, your work will help connect women through style, enhance their experiences with cabi, and drive sustainable business growth.

Success in this role means owning the customer journey – from onboarding new Hostesses and Shoppers to rewarding their loyalty and re-engaging them over time. The ideal candidate brings deep expertise in CRM with an emphasis on email marketing, a knack for interpreting data into action, and a passion for building community-driven programs. If you are excited about creating meaningful connections and empowering women through an innovative loyalty experience, this is the opportunity for you.

Key Responsibilities:

Lifecycle Marketing, Email & CRM

·        Develop and execute data-driven lifecycle marketing campaigns focusing on email to onboard, engage, and retain Hostesses and Shoppers.

·        Own omnichannel CRM strategies (email, SMS, push notifications) to deliver personalized, segmented campaigns.

·        Optimize automated customer journeys (welcome sequences, post-purchase flows, win-back campaigns) to increase repeat purchases, brand loyalty, and engagement.

·        Leverage customer insights to create targeted email campaigns that align with cabi’s brand storytelling.

·        Continuously test, iterate, and optimize email campaigns through A/B testing and audience segmentation.

Customer Insights & Analytics

·        Define audience segments (new vs. returning shoppers, lapsed customers, high-value hostesses, etc.) and track behavior trends.

·        Analyze key performance metrics (retention rates, repeat purchase rates, average order value, email/SMS engagement) to measure program effectiveness.

·        Regularly report on customer lifetime value (CLV), loyalty program health, and campaign impact on leadership.

·        Utilize Google Analytics (GA4), CRM dashboards, and loyalty metrics to make data-informed recommendations.

Loyalty Program Support & Management

·        Contribute to the design, launch, and management of cabi's first loyalty program.

·        Collaborate with the VP of Marketing and the Director of Digital Marketing to ideate and create a framework including program tiers, rewards, enrollment strategy, and key value propositions.

·        Monitor program performance and partner with agency/platform to optimize based on customer behavior, feedback, and industry trends.

·        Manage loyalty technology platforms, ensuring a seamless customer experience and scalability.

Partnerships & Reward Sourcing

·        Collaborate with Director, Digital Marketing to identify strategic brand partnerships to enhance cabi’s loyalty program with exclusive rewards and perks.

·        Facilitate brand collaborations, gift-with-purchase opportunities, and exceptional experiences for loyalty members.

·        Oversee internal reward offerings, working with Merchandising and Marketing to curate meaningful incentives.

·        Stay attuned to consumer trends and competitor loyalty strategies to keep cabi’s program competitive and exciting.

Cross-Functional Collaboration

·        Partner closely with Marketing, Merchandising, and Field Sales teams to integrate loyalty and lifecycle efforts.

·        Align with Digital Marketing and Technology teams on loyalty incentives, ensuring seamless integration into Shopify and digital channels.

·        Work with Creative to develop loyalty branding and messaging that resonates with cabi’s audience.

·        Support Field Sales teams with education and tools to promote loyalty benefits effectively.

·        Lead internal training and updates on loyalty initiatives and best practices.

Brand Stewardship & Innovation

·        Champion cabi’s brand values by creating loyalty experiences that foster community, empowerment, and connection.

·        Stay ahead of trends in loyalty marketing, lifecycle strategies, and consumer behavior to propose fresh, impactful initiatives.

·        Drive continuous innovation, ensuring cabi’s loyalty and lifecycle marketing remain industry-leading.

Qualifications:

·        5-7+ years in CRM, lifecycle marketing, or loyalty program management, preferably in fashion, retail, or lifestyle brands.

·        Proven success in launching and scaling a loyalty program that drove measurable customer retention and revenue growth.

·        Expertise in omnichannel lifecycle marketing, with a strong understanding of email, SMS, push, and personalized CRM strategies.

·        Proficiency in Google Analytics (GA4), Shopify, and significant marketing automation platforms

·        Strong analytical mindset—comfortable defining KPIs, tracking customer data, and optimizing campaigns based on insights.

·        Excellent project management skills with the ability to juggle multiple initiatives, timelines, and cross-functional collaborations.

·        Exceptional communication skills—able to craft compelling messaging, present strategy, and collaborate across teams.

Preferable Skills

·        Fashion or lifestyle brand experience—understanding direct selling models, community-driven marketing, and stylist-driven engagement.

·        Experience in loyalty programs and partnerships—building brand collaborations or sourcing exclusive rewards.

·        Advanced data skills—familiarity with BI tools such as Tableau

·        Creative campaign development—bringing innovative ideas for loyalty storytelling and engagement.

·        Leadership experience—mentoring teams or managing junior marketers.

What We’re Looking For

·        Customer-Obsessed: You understand what makes customers tick and how to build lasting loyalty.

·        Data-driven & Strategic: You geek out over retention metrics and love making data-backed marketing decisions.

·        Creative & Visionary: You see loyalty as more than just a program—it’s a way to build deep, lasting relationships.

·        Collaborative & Adaptable: You thrive in a fast-paced, cross-functional environment.

·        Passionate About Growth: You love testing, optimizing, and pushing the boundaries of customer engagement.

·        Aligned with cabi’s Mission: You believe in empowering women through style, confidence, and connection.

Please note: Only applicants selected for an interview will be contacted.