Senior Product Marketing Manager, Customer Workflows
ServiceNow - Chicago, Illinois, United States, 60290Work at ServiceNow
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Overview
Work across teams to develop impactful persona-based messaging, value propositions, and supporting collateral that describe the unique benefits of ServiceNow for Customer Service Management, Sales and Order Management, and other supporting business partners across the enterprise.Coordinate and execute product launches including messaging and positioning, internal communications, and field/event marketing.Collaborate with sales, product management, campaigns and other teams to develop killer product marketing content to support our GTM strategy.Develop content such as case studies, videos, ebooks, infographics and blog posts.Help support and manage key conferences and 3rd party events including speaker selection, content reviewers, messaging support, and related event staff management.Manage the creation and regular updates of website content, ensuring that the latest messaging is represented.Help develop and deliver sales content to improve funnel and sales performance.QualificationsTo be successful in this role you have:8+ years in enterprise software Product Marketing or equivalent.Familiarity with customer service, sales and order management, CRM, and related enterprise solutions.Strong persona-based messaging and storytelling experience.Exceptional people and management skills to interact with staff, colleagues, cross-functional teams, and third parties.Very strong written and oral communication skills.Experience presenting to enterprise executives in digital and in-person events.Bachelor's degree or equivalent experience.Must be comfortable with social media and community participation.Up to 10% travel to support sales efforts and industry events.Additional InformationServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.#J-18808-Ljbffr