Senior Media Planner
HLK - Saint Louis, Missouri, United States, 63146![HLK](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at HLK
Overview
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Overview
Responsibilities
Works closely with Customer Experience Strategists, Account Managers, Media Buyers and relevant subject matter experts to develop an overall paid media plans.Creates all aspects of a media plan, including developing strategy, selecting appropriate vendors, and working closely with search and paid social teams on recommended tactics and the analytics team to ensure proper tracking is enabled.Researches and vets media vendors as well as assisting in negotiations.Is the primary media contact with clients on assigned accounts.Writes and presents media flowcharts to clients.Monitors performance and makes necessary optimizations throughout the life of a campaign.Works closely with assigned media buyer to manage budgets.Helps craft client reporting, working alongside Customer Experience Strategists and other team members.Maintain expert knowledge of all paid media vehicles and contributes to agency education and knowledge sharing.Able to produce high-quality work within a fast-paced, dynamic environment.
Qualifications
Bachelor’s degree in a related field.5+ years of media planning/strategy experience.Comfortable working in all forms of paid media, including programmatic display/native/video, streaming video/audio, location-based platforms, social platforms, the Google Suite (paid search, YouTube, Gmail, etc.), trade publications/sites, linear TV, terrestrial radio, out-of-home, and print.Ability to strategically assess opportunities quickly and make data-driven decisions resulting in tangible improvements in performance.Flexibility and ability to work in a fast-paced and dynamic environment.A strong communicator with compelling writing and presenting skills, a positive attitude, and a strong desire to get things done.A proactive, progressive media expert who is a digital innovator.
HLK is a creative and technology agency focused on understanding and changing audience behavior through deeply integrated brand experiences. We bring clarity of context and creative resolution capable of changing behavior and shaping belief in brands. Active clients include Ameren, Bayer, Envu, Marriott, MasterBrand, and Winchester.There are many benefits to working at HLK, including the following:A flexible work environmentA casual and creative atmosphereUnlimited time offPaid sabbaticalParental leaveMedical insuranceDental insuranceVision insurance401(k) plan with a company matchAll qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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