Senior Marketing Manager, Federal (Hybrid)
Avature - Mc Lean, Virginia, us, 22107![Avature](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Avature
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Overview
Mentor and coach team on the organization's sales process, ensure sales team achieves monthly metrics including outbound calls, qualified leads, meeting schedules, maintain prospect database for email marketing, develop and execute marketing plan and distribute new content.Monitor sales pipeline reports and forecasts, direct sales and marketing projects.Execute end-to-end management of webinars and conference attendance.Configure Salesforce changes and updates, ensure accuracy of information added, provide weekly and monthly reports to leadership.Build and maintain a relationship with prospects, using sales strategies in keeping with the organization's expectations.Technical Expertise:
Understand the technical aspects of our products and services to effectively communicate their value proposition to both technical and non-technical audiences.Stay abreast of industry trends, competitor products, and emerging technologies to maintain a competitive edge in the market.Develop and implement comprehensive marketing strategies that align with the company's Federal business goals and objectives.Collaborate with program managers, engineers, business development, and sales teams to create marketing plans that drive offering awareness and growth.Content Development:
Create high-quality technical content, including whitepapers, case studies, blog posts, and product documentation, to educate and engage the target Federal audience.Work closely with the content team to ensure accurate and compelling representation of technical features and benefits.Develop and refine the messaging and positioning of integrated solutions to effectively differentiate them in the market.Collaborate with solutions management to ensure product roadmaps align with market needs and trends.Provide sales and business development teams with the necessary tools, training, and collateral to effectively communicate the strategic advantages of our programs and offerings.Support the development of sales presentations, demos, and other materials to assist in the sales process.Minimum Qualifications:
Bachelor’s degree from an accredited college or university in a related field of study.Minimum of 7 years of related work experience required.Strong organizational, verbal, written, analytical, problem-solving, teamwork, and communication skills required.A team player who can work in a fast-paced, deadline-driven environment delivering results and quality services.Strong understanding of technology, especially in the areas of software or IT solutions and services.Proven experience in technical marketing, product marketing, go-to-market, or a related role for federal government programs.Ability to drive a strategic and compelling narrative and map customer journeys.Excellent written and verbal communication skills.Demonstrated ability to work collaboratively in a cross-functional environment.Desired Skills Experience: Working with small business partners is a plus.EEO Statement Active military service members, their spouses, and veteran candidates often embody the core competencies Maximus deems essential, and bring a resiliency and dependability that greatly enhances our workforce. We recognize your unique skills and experiences, and want to provide you with a career path that allows you to continue making a difference for our country. We’re proud of our connections to organizations dedicated to serving veterans and their families. If you are transitioning from military to civilian life, have prior service, are a retired veteran or a member of the National Guard or Reserves, or a spouse of an active military service member, we have challenging and rewarding career opportunities available for you. A committed and diverse workforce is our most important resource. Maximus is an Affirmative Action/Equal Opportunity Employer. Maximus provides equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disabled status.Pay Transparency Maximus compensation is based on various factors including but not limited to job location, a candidate's education, training, experience, expected quality and quantity of work, required travel (if any), external market and internal value analysis including seniority and merit systems, as well as internal pay alignment. Annual salary is just one component of Maximus's total compensation package. Other rewards may include short- and long-term incentives as well as program-specific awards. Additionally, Maximus provides a variety of benefits to employees, including health insurance coverage, life and disability insurance, a retirement savings plan, paid holidays and paid time off. Compensation ranges may differ based on contract value but will be commensurate with job duties and relevant work experience. An applicant's salary history will not be used in determining compensation. Maximus will comply with regulatory minimum wage rates and exempt salary thresholds in all instances.Annual Base Pay Minimum for this Position $108,460.00Annual Base Pay Maximum for this Position
In order to make an application, simply read through the following job description and make sure to attach relevant documents.#J-18808-LjbffrRemote working/work at home options are available for this role.