Sr. XR Co-Marketing Specialist
Sonyjobs - Los Angeles, California, United States, 90079Work at Sonyjobs
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Overview
Market Research and Analysis:
All candidates should make sure to read the following job description and information carefully before applying.Conduct comprehensive market research to identify trends, competitor strategies, and emerging opportunities in the XR industry.Analyze market data to identify key target audiences and potential partners for co-marketing initiatives.Partnership Identification and Management:Identify and evaluate potential co-marketing partners within the XR ecosystem, including hardware manufacturers, software developers, and content creators.Collaborate with partners to develop joint marketing campaigns and initiatives that leverage the strengths of both parties.Campaign Planning and Execution:Develop strategic co-marketing plans aligned with overall marketing objectives and product goals.Coordinate with internal and external stakeholders to execute marketing campaigns, including the creation of marketing collateral, promotional materials, and digital assets.Performance Monitoring and Reporting:Track and analyze the performance of co-marketing campaigns, providing regular reports and insights to assess the effectiveness of initiatives.Utilize key performance indicators (KPIs) to measure the impact on brand awareness, lead generation, and other relevant metrics.Cross-Functional Collaboration:Collaborate with product marketing, business development, sales, and other teams to ensure alignment of co-marketing activities with broader business goals.Communicate effectively with external partners and internal teams to coordinate and execute joint initiatives.Qualifications:
Bachelor's degree in Marketing, Business, or a related field5 years of proven experience in marketing, with a focus on co-marketing initiativesStrong understanding of the XR industry, including virtual reality (VR), augmented reality (AR), and mixed reality (MR)Exceptional analytical and problem-solving skillsExcellent communication and interpersonal skillsAbility to work in a fast-paced and collaborative environmentFamiliarity with marketing tools and platforms is a plusThe anticipated base pay range for this position is $84,000 to $112,000. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.In addition to a competitive base salary this position is also eligible for a bonus, and a comprehensive benefits package including healthcare benefits (medical, dental, and vision), paid medical leave after three months of employment, a 401k plan with matching company contributions, vacation time, education assistance, student loan assistance program, eighty hours of paid sick leave time annually, and up to twelve weeks paid parental leave after six months of employment.Sony Electronics is an Equal Opportunity Employer that values employees with a broad cross-cultural perspective. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. All applicants will receive fair and impartial treatment without regard to race, color, religion, sex, national origin, ancestry, citizenship status, age, legally protected physical or mental disability, protected veteran status, status in the U.S. uniformed services, sexual orientation, gender identity or expression, marital status, genetic information or on any other basis which is protected under applicable federal, state or local law.Disability Accommodation for Applicants to Sony Electronics Inc. and Sony of Canada Ltd.Sony Electronics Inc. and Sony of Canada Ltd. provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. For reasonable accommodation requests, please contact us by email at talenthelp@am.sony.com, or you can mail your resume to: Sony Electronics, Human Resources Department, 16535 Via Esprillo, San Diego CA 92127. Please indicate the position you are applying for.EEO is the LawEEO is the Law SupplementRight to Work (English/Spanish)E-Verify Participation (English/Spanish)
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