Director, Product Marketing
Blackhornvc - Milwaukee, Wisconsin, United States, 53244
Work at Blackhornvc
Overview
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Overview
Own product positioning & messaging – Carve out differentiated value props for each buyer persona and keep them fresh through competitive and customer intel Lead product launches – Build tiered GTM launch playbooks, run cross-functional go-live sprints, and track adoption and ARR impact post-launch Quantify the market – Size TAM/SAM/SOM, map competitor moves, and surface regulatory or climate-tech trends that inform roadmap bets Drive sales & partner enablement – Produce decks, demo scripts, ROI calculators, and battle cards; train the field and key channel partners on “why Agerpoint now.” Orchestrate demand-gen hooks – Pair with Sales to turn product milestones into webinars, content clusters, events, and analyst briefings that fill the top of funnel Run the voice-of-customer loop – Lead win/loss interviews, NPS surveys, and advisory councils; package insights back to Engineering, Sales, and Leadership Own pricing & packaging – Test and refine monetization models, align discount guardrails with value delivered, and support deal desk escalations Champion data storytelling – Curate customer evidence (case studies, benchmarks, interactive demos) that proves impact on yield, carbon, or cost Monitor success metrics – Track feature adoption, pipeline and ARR influenced, win-rate vs. competitors, and message recall in target segments Qualifications
5+ years in B2B SaaS or platform product marketing; familiarity with AI/ML or geospatial data is a big plus Proven experience marketing products within the agriculture, AgTech, climate-tech, or natural-asset-management sectors, with an understanding of grower workflows, sustainability metrics, and the broader food value chain Demonstrated success running multiple product launches that moved revenue or adoption needles Ability to translate technical nuance (computer vision, ML ops, spatial data) into crisp business value Strong quantitative chops, comfortable digging into usage analytics, pricing models, and competitive datasets Natural cross-functional leader who can run a war-room, inspire a webinar, and still jump into Figma for last-minute slide tweaks Excellent written and verbal storytelling skills; you sweat verbs and obsess over proof points Experience working in a dynamic and cross-functional organization with a global client base Benefits Paid company holidays and unlimited PTORemote friendly and flexible work environmentCompany paid healthcare benefits401(k) retirement planEquity options for full-time employeesFor employees in Research Triangle Park, NC - Access to fully equipped, EXOS-operated fitness center with on-site wellness coaches and on-site eateryAgerpoint is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Agerpoint is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at recruiting@agerpoint.com. Note to Recruiters: Agerpoint does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Agreement, Agerpoint will not consider or agree to payment of any referral compensation or recruiter fee. In the event a recruiter or agency submits a resume or candidate without a previously signed Agreement, Agerpoint explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted directly to hiring managers, are deemed to be the property of Agerpoint. #J-18808-Ljbffr