Product Marketing Associate
OpenVPN - Pleasanton, California, United States, 94566Work at OpenVPN
Overview
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Overview
Key Responsibilities:
Develop and execute product marketing plans and strategies to drive market adoptionConduct market research to identify customer needs, industry trends, and competitive landscape.Create compelling product messaging and positioning that differentiates our solutions in the market.Collaborate with cross-functional teams, including product management, sales, and marketing, to ensure alignment, provide the needed content, and coordinate product launches.Develop product content and value propositions for marketing campaigns, including digital marketing, content marketing, and social media initiatives.Produce high-quality marketing materials such as whitepapers, case studies, data sheets, and presentations.Conduct webinars, product demos, and training sessions to educate customers and partners on product features and benefits.Keep the top-visited website content updated in terms of product features.Contribute to technical product documentation.Carry out in-depth competitive analysisQualifications:
Bachelor's degree in Marketing, Business, Computer Science, or a related field.2-3 years of experience in product marketing, preferably in the network security and cybersecurity industry.Knowledge of network security protocols and frameworks.Strong understanding of cybersecurity technologies, threats, and trends.Excellent written and verbal communication skills.Proven ability to create compelling marketing content and campaigns.Strong analytical skills and ability to translate complex technical concepts into clear and concise messaging.Ability to work independently and collaboratively in a fast-paced environment.Preferred Qualifications:
Experience working in startups.Certification in cybersecurity or data networking is a plus.What you can expect
100% premium coverage for you and your dependents.Self-managed time off.Flexible schedule.Fully remote work environment.Compensation for this position will be tailored based on qualifications and experience. Candidates offered the position can expect a starting base salary between $80,000 and $85,000 per year.