Growth Marketing Lead
Karat Financial - San Francisco, California, United States, 94199![Karat Financial](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Karat Financial
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Overview
Karat Financial United StatesDate Posted: 11 Dec, 2022Work Location: San Francisco, United StatesSalary Offered: Not SpecifiedJob Type: Full TimeExperience Required: 3+ yearsRemote Work: YesStock Options: NoVacancies: 1 availableWe're building a bank for creators.
Your favorite digital creators—the ones you follow every day on YouTube, Instagram, TikTok or Twitch—aren’t just extraordinarily talented personalities and community builders. They’re also businesses. That means they have business needs—managing revenues, expenses, savings, credit, banking. We’re building products that help creators spend less time worrying about finances so they can focus on creating.We’re building a new category, which requires us to evangelize broadly and laser-focus on high-performance acquisition channels. That’s where you come in.What you’ll do:
Develop the lifecycle strategy and playbook for engagement, loyalty and winback programs from the ground upEstablish a measurement & experimentation framework, relentlessly testing new ideas and digging deep creativelyUse quantitative and qualitative data to prioritize efforts; collaborate cross-functionally (sales, data, product, and customer success, etc.) to run iterative tests throughout the funnel, using the results to drive KPIsOwn data measurement and reporting, and regularly communicate to internal stakeholders and help in forecasting future growthWhat you’ll need:
5+ years of experienceSkills in experimentation, iterating, and scaling growth processesA desire to be in a fast and ambiguous environment, entrepreneurial and results-orientedExperience working in an early-stage startup environment, leading marketing / lifecycle growthHighly analytical with a desire to be creative and craft compelling copyPassion for, and nuanced view of, the creator marketRuthless prioritization and urgency for aggressive targetsThe same moxie as creators: inventiveness, hustle, and a smileMost likely to live in LA or NY. We’re a remote team, but creators concentrate on the coasts.Why Karat?
Huge opportunity.
The creator economy just flew past a $50b milestone despite zero infra for creator banking. It’s our race to lose.Fascinating problems.
We reduce financial risk so creators can take creative risks. The work you do in building a creator bank quite literally impacts contemporary culture.The right team.
We’ve worked at the largest investment banks (Goldman Sachs, Morgan Stanley), investment managers (Blackstone, TPG), and social networks (Instagram). We started this company to leverage our experiences to help creators.Culture.
We love hanging out with board games, delicious dinners, and brisk hikes as much as we enjoy delving into personal philosophy, management theory, and nitty gritty business details. Don't be afraid to bring yourself to work!Resources and growth.
We’re well capitalized from top investors like Signal Fire and Union Square Ventures; CEOs from YouTube, Twitter, Wealthfront, and CAA; and investors including Twitch co-founder Kevin Lin, Y Combinator, CRV, and Coatue. We keep a lean team, and this is a rare opportunity to join. You’ll learn a lot, build foundational products, and grow as our company scales.Job Benefits:
Competitive compensation and equity.Health insurance.Flexible and remote work culture.Meet with and build for your favorite creators.We’re a distributed team. This is a full-time role open to anyone in North American time zones.About Karat Financial
Better financial services for creators
Company Size:
11 - 50 PeopleYear Founded:
2019Country:
United StatesCompany Status:
Actively Hiring
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