Product Marketing Specialist
Eliassen Group - North Reading, Massachusetts, United States, 01814![Eliassen Group](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Eliassen Group
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Overview
Responsibilities:Configure foundational marketing assets by leveraging platform-specific positioning and messaging with a focus on deriving data-driven insights and driving asset delivery for market launch.Own end-to-end marketing execution process, continuously reviewing for areas of optimization and proposing solutions that can increase speed to market and asset accuracy.Build and maintain key partnerships with cross-functional partners (Client Marketing, Product, Sales, Lifecycle Marketing, etc.).Partner with marketing & product analytics to develop execution framework to identify product marketing's incremental impact and refinement opportunities against key performance indicators.Manage posting & updating program materials to internal and external sites (Sharepoint, DAM, website, etc).Serve as marketing collateral key day-to-day point of contact between sales, analytics, legal, compliance, digital, and other teams.Manage agency relationships with focus on driving efficiency & effectiveness of delivery. Light copywriting may be required.Perform other duties and special projects as assigned.
Requirements:Bachelor's Degree and 3 years of marketing experience OR High School Diploma/GED with 7 years of marketing experience with understanding of marketing analytics, customer journeys, and product marketing.2 years of Marketing execution experience with a focus on managing agencies and efficiently synthesizing multiple perspectives into a singular output.Autonomous project management skills managing complex initiatives with strong attention to detail.Strong communication, organizational and problem-solving skills with a demonstrated ability to drive business forward in an ambiguous environment while balancing competing priorities.
Preferred:
Healthcare, Financial Services, or other highly-regulated industry marketing experience in which Legal and Compliance plays a large partnership role.Collaborative team player able to interact effectively with key cross-functional partners.Demonstrated autonomous project management skills with focus on process improvement and milestone alignment.Direct Mail & Digital Marketing experience.Adobe Workfront Experience.Interest and aptitude for Brand Development/Strategy and Analytics (Segmentation, Targeting, ROI prioritization)
Skills, experience, and other compensable factors will be considered when determining pay rate. The pay range provided in this posting reflects a W2 hourly rate; other employment options may be available that may result in pay outside of the provided range.
W2 employees of Eliassen Group who are regularly scheduled to work 30 or more hours per week are eligible for the following benefits: medical (choice of 3 plans), dental, vision, pre-tax accounts, other voluntary benefits including life and disability insurance, 401(k) with match, and sick time if required by law in the worked-in state/locality.
Please be advised- If anyone reaches out to you about an open position connected with Eliassen Group, please confirm that they have an Eliassen.com email address and never provide personal or financial information to anyone who is not clearly associated with Eliassen Group. If you have any indication of fraudulent activity, please contact
InfoSec@eliassen.com
.Job ID: 386198
About Eliassen Group:Eliassen Group is a leading strategic consulting company that provides business and IT services for our clients as they seek to transform and execute strategies that will drive exceptional outcomes. Leveraging over 30 years of success, we focus on professional services, talent solutions, and life sciences. Eliassen Group offers local community presence and deep networks. We are committed to positively impacting the lives of our employees, clients, consultants, and the communities in which we operate.Eliassen Group is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.Don't miss out on our referral program! If we hire a candidate that you refer us to then you can be eligible for a
$1,000 referral check !